San Francisco Chronicle

Payless files Chapter 11, will close 2,500 sites

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Payless ShoeSource, a once-popular seller of inexpensiv­e women’s footwear and a staple in many suburban shopping malls, has filed for Chapter 11 bankruptcy protection and is shuttering its remaining stores in North America.

The filing on Monday came a day after the shoe chain began holding going-out-of-business sales at its North American stores.

The company operates 260 stores in California, of which 32 are in the Bay Area. It also plans to wind down its online offerings. The company said in a tweet Saturday that it is no longer selling items on its website and that some of its merchandis­e would be available on Amazon.com “for the time being.”

The company, based in Topeka, Kan., updated the number of stores it is closing to 2,500, up from the 2,100 it cited on Friday when it confirmed that it is planning to liquidate its business. It reiterated that stores will remain open until at least the end of March and the majority will remain open until May.

The liquidatio­n doesn’t affect its franchise operations or its Latin American stores, which remain open for business as usual, it said.

The retailer, which filed for Chapter 11 bankruptcy protection two years ago, had already closed hundreds of stores as its brand lost

luster among women searching for deals on shoes. It is the latest mass-market retailer to vanish from the retail landscape.

“The challenges facing retailers today are well documented, and unfortunat­ely, Payless emerged from its prior reorganiza­tion illequippe­d to survive in today’s retail environmen­t,” said Stephen Marotta, Payless ShoeSource’s chief restructur­ing officer.

He noted that the prior Chapter 11 proceeding­s left the company with too much debt and with too many stores.

Toys R Us and BonTon, a department store chain, liquidated last summer, after failing to come up viable reorganiza­tion plans. Sears narrowly escaped liquidatio­n this month after a judge allowed its chairman and largest lender, hedge fund manager Edward Lampert, to buy the company and keep its stores open.

The Payless liquidatio­n comes as more people are opting to shop online rather than in stores, which were at the core of the shoe company’s strategy. But e-commerce explains only part of Payless’ challenges. While Payless struggled to stay relevant with shoppers, other retailers catering to bargain-conscious shoppers, like TJ Maxx and Nordstrom Rack, are thriving.

Keeping up with emerging fashion trends and creating attractive stores requires constant investment, which was a challenge for Payless. Some of the company’s stores have also been hurt by their location in struggling suburban malls that are anchored by Sears and J.C. Penney, another listing retailer. As hundreds of those anchor stores have closed, traffic to nearby retailers in the malls has slowed. Chronicle staff writer

Shwanika Narayan contribute­d to this report.

 ?? Mark Ralston / AFP / Getty Images ?? Payless ShoeSource stores, including this one in Los Angeles, begain liquidatin­g inventory over the weekend.
Mark Ralston / AFP / Getty Images Payless ShoeSource stores, including this one in Los Angeles, begain liquidatin­g inventory over the weekend.
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