Tycoon twice mounted outsider campaigns for presidency.
DALLAS — H. Ross Perot, the colorful, selfmade Texas billionaire who rose from a childhood of Depressionera poverty and twice mounted outsider campaigns for president, has died. He was 89.
The cause of death was leukemia, a family spokesman said Tuesday.
Perot, whose 19% of the vote in 1992 stands among the best showings by an independent candidate in the past century, died early Tuesday at his home in Dallas surrounded by his devoted family, said the spokesman, James Fuller.
As a boy in Texarkana, Texas, Perot delivered newspapers from the back of a pony. He earned his billions in a more modern fashion, however. After attending the U.S. Naval Academy and becoming a salesman for IBM, he went his own way — creating and building Electronic Data Systems Corp., which helped other companies manage their computer networks.
The most famous event in his business career didn’t involve sales and earnings, however. In 1979, he financed a private commando raid to free two EDS employees who were being held in a prison in Iran. The tale was turned into a book and a movie.
“I always thought of him as stepping out of a Norman Rockwell painting and living the American dream,” said Tom Luce, who was a young lawyer when Perot hired him to handle his business and personal legal work. “A newspaper boy, a midshipman, shaking Dwight Eisenhower’s hand at his graduation, and he really built the computerservices industry at EDS.”
“He had the vision and the tenacity to make it happen,” Luce said. “He was a great communicator. He never employed a speechwriter — he wrote all his own speeches.”
Perot first attracted attention beyond business circles by claiming that the U.S. government left behind hundreds of American soldiers who were missing or imprisoned at the end of the Vietnam War. Perot fanned the issue at home and discussed it privately with Vietnamese officials in the 1980s, angering the Reagan administration.
Perot’s wealth, fame and confident prescription for the nation’s economic ills propelled his 1992 campaign against President George H.W. Bush and Democratic challenger Bill Clinton. In June of that year, polls briefly showed Perot leading his majorparty rivals, but he dropped out in July, then rejoined the race less than five weeks before the election.
Perot spent $63.5 million of his own money, much of it on 30minute television spots. He used charts and graphs to make his points, summarizing them with a line that became a catchphrase: “It’s just that simple.”
His homespun quips were a hallmark of his presidential campaign. Other memorable lines included his take on negative campaigning (“let’s get off mud wrestling”) and on getting things done (“don’t just sit here slowdancing for four years”).
Some Republicans blamed Perot for Bush’s loss to Clinton, as Perot garnered the largest percentage of votes for a thirdparty candidate since former President Theodore Roosevelt’s 1912 bid.
Perot’s second campaign four years later was far less successful. He got just 8% of the vote, and the Reform Party that he founded and hoped to build into a national political force began to fall apart.
In later years, Perot pushed the Veterans Affairs Department to study neurological causes of Gulf War syndrome, a mysterious illness reported by many soldiers who served in the 1991 Persian Gulf War.