San Francisco Chronicle

Apple reaches $2 trillion valuation

- By Michael Liedtke

Apple has become the first U.S. company to boast a market value of $2 trillion as technology continues to reshape a world where smartphone­s are like appendages and digital services are like instrument­s orchestrat­ing people’s lives.

The Cupertino company reached the $2 trillion milestone in Wednesday’s early stock market trading when its shares surpassed $467.77.

The stock later backtracke­d to close at $462.83, but it didn’t diminish a remarkable achievemen­t that came just two years after Apple became the first U.S. company with a $1 trillion market value. It comes amid a devastatin­g pandemic that has shoved the economy into a deep recession and caused unemployme­nt rates to soar to the worst levels since the Great Depression nearly a century ago.

But Apple and other wellestabl­ished tech giants such as Microsoft, Google, Amazon, Facebook and Netflix have thrived during the upheaval as the pandemic has forced millions of people to work, attend classes, shop and entertain themselves at home. That, in turn, has made technology even more crucial, a factor that has caused investors to snap up the stocks of the industry’s biggest players, as well as relative newcomers, such as San Jose videoconfe­rencing service Zoom, which has seen its shares quadruple so far this year.

Apple’s stock has climbed nearly 58% this year. In recent weeks, the rally has been bolstered by excitement over a fourforone stock split that Apple announced late last month in an effort to make its shares affordable to more investors.

The broader boom in tech stocks also has helped the benchmark S&P 500 index reach new highs after steep declines earlier in the year. Apple, Microsoft, Amazon, Facebook and Google’s parent company, Alphabet account for nearly 23% of the S&P 500’s entire value.

Apple isn’t the first company in the world to reach a market value of $2 trillion. That honor belongs to energy producer Saudi Aramco, which attained it in December. Saudi Aramco now trails Apple with a market value of about $1.8 trillion.

Other industry leaders could soon be joining Apple in the $2 trillion club, now that it is clear technology has become the oil of the 21st century. Many analysts are predicting that Amazon, Microsoft and Alphabet could eclipse the milestone soon.

But regulators and lawmakers looking into allegation­s that Apple, Amazon, Google and Facebook have been illegally abusing their power to stifle competitio­n could spook investors if their investigat­ions result in moves that undercut the companies’ profits.

Not all technology companies are doing as well as they were before the pandemic. Google, for instance, suffered the first quarterly revenue decline from the previous year in its history during the AprilJune period as the advertisin­g sales that generate most of its profit tapered off amid pandemicdr­iven lockdowns across the U.S.

But Apple has fared extraordin­arily well, buoyed by the timely April introducti­on of an iPhone model priced at about $400, 40% to 60% less than the fancier devices that it released last fall. The company will face another test in October, when it is expected to unveil a lineup of new iPhones, including one capable of connection on the ultrafast wireless network known as 5G.

The next wave of highpriced iPhones, coming out a few weeks later than usual because of production delays caused by the pandemic, are expected to test the depths of Apple’s customer loyalty, as well how much people are willing to spend during tough times for most people outside the technology industry.

 ?? LiPo Ching / Special to The Chronicle 2019 ?? Apple, with headquarte­rs in Cupertino, added $1 trillion in value in the past two years.
LiPo Ching / Special to The Chronicle 2019 Apple, with headquarte­rs in Cupertino, added $1 trillion in value in the past two years.

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