San Francisco Chronicle

Tesla CEO unveils battery advances

More affordable cars with longer range to follow

- By Michael Liedtke and Tom Krisher

Tesla is working on new battery technology that CEO Elon Musk says will enable the company within the next three years to make sleeker, more affordable cars that can travel dramatical­ly longer distances on a single charge.

But the battery breakthrou­ghs that Musk unveiled this week at a highly anticipate­d event didn’t impress investors. They were hoping Tesla’s technology would mark an even bigger leap forward and propel the company’s soaring stock to even greater heights.

Tesla’s shares shed more than 10% Wednesday, after Musk announced outlined the plans for the Palo Alto company. That deepened a downturn that began Tuesday as investors began to brace for a potential letdown. Musk raised those worries with a series of tweets, warning that Tesla’s new battery technology might not be ready for highvolume production until 2022.

Musk reiterated that timetable during Tuesday’s showcase at the Fremont factory, and then added that it might take up to three years before the battery technology translates into a new Tesla model selling for $25,000.

That would be a dramatic markdown from Tesla’s cheapest car now, the Model 3, a sedan that starts at $35,000 but usually ends up costing buyers more than $40,000.

“We don’t have a truly affordable car, and that is something we want in the future,” Musk said during an

event shaped by the restrictio­ns imposed by a pandemic that requires people to keep their distance.

Besides lowering the price, Musk promised the new battery technology would help Tesla reduce the size of its vehicles by about 10% and extend their range by 56%. That projection implies that the Tesla cars using the new batteries will be able to travel 500 miles or more on a single charge, surpassing the distance many gascombust­ion cars can traverse before needing to refuel.

Musk took the stage before a mostly online audience, although there was a small group of shareholde­rs who won a lottery for the right to sit in Tesla vehicles parked in a lot near the factory.

“It is a little hard to read the room with everyone in cars,” Musk joked as he began his presentati­on during an early phase of the event that was devoted to Tesla’s annual meeting of shareholde­rs.

But the shareholde­rs in attendance frequently beeped their horns to provide a different form of applause as Musk rattled off Tesla’s accomplish­ments since the company held its last annual meeting 15 months ago.

Since then, Tesla has posted four consecutiv­e quarters of profits to reverse a long history of losses, while boosting its production and laying the groundwork for future expansion by opening or beginning work on three more factories in Shanghai, Berlin and Austin, Texas.

All that progress has caused

Tesla’s stock price to soar by fivefold this year and boost the company’s market value to nearly $400 billion.

No one has benefited more from the runup than Musk, who has seen his estimated wealth climbed to $89 billion — the fifthlarge­st fortune in the world, based on estimates by Forbes magazine.

“What happens when companies get bigger is things tend to slow down. We are going to speed up,” Musk said Tuesday.

He said he believes that Tesla will remain a step ahead of its competitio­n in the electric vehicle market and persuade more consumers to abandon gascombust­ion cars with its new battery technology. The breakthrou­ghs that he outlined Tuesday involve some highly technical changes to the compositio­n and design of batteries, along with new manufactur­ing processes.

Even as Tesla tries to set new standards in batteries, Musk made it clear that the company will also continue to rely on Panasonic and other suppliers.

Musk has a history of being too ambitious in his promises. For instance, 17 months ago, he bragged that Tesla was on the verge of breakthrou­ghs in autonomous driving technology that would enable the company to have a fleet of robotic taxis on the road by the end of this year.

He has since backpedale­d slightly from that goal, although Tuesday he said he believes Tesla’s $25,000 car will be capable of driving on its own.

 ?? Maja Hitij / Getty Images ?? Tesla CEO Elon Musk tours a factory site in Berlin this month. Others are planned in Shanghai and Texas.
Maja Hitij / Getty Images Tesla CEO Elon Musk tours a factory site in Berlin this month. Others are planned in Shanghai and Texas.
 ?? Justin Sullivan / Getty Images ?? A Tesla is charged in Petaluma. Musk says new models will cost less and go 500 miles on a charge.
Justin Sullivan / Getty Images A Tesla is charged in Petaluma. Musk says new models will cost less and go 500 miles on a charge.
 ?? Justin Sullivan / Getty Images ?? The new Tesla models would have a range that is 56% farther than current vehicles, like this one charging in Petaluma.
Justin Sullivan / Getty Images The new Tesla models would have a range that is 56% farther than current vehicles, like this one charging in Petaluma.
 ?? Ben Margot / Associated Press ?? Teslas are loaded onto carriers at the Fremont plant in May. The company plans to develop a less expensive model.
Ben Margot / Associated Press Teslas are loaded onto carriers at the Fremont plant in May. The company plans to develop a less expensive model.

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