San Francisco Chronicle

‘ New Yorker of West’ closes shop

- By Ryan Kost

California Sunday Magazine, an ambitious publicatio­n inspired by the culture of the western United States, has ceased publicatio­n and laid off 11 employees, according to a statement by the PopUp / California Sunday Guild.

The move came after the Emerson Collective, a philanthro­pic and policy organizati­on headed by Laurene Powell Jobs, decided to pull funding from California Sunday after five years, returning it to an independen­t company.

Neither the magazine nor the Emerson

Douglas McGray ( center) founded California Sunday Magazine in 2014 and produced longform stories. Six years later, 11 employees have been laid off.

Collective offered an explanatio­n for the split, though the latter released a brief statement: “In August, Emerson Collective and PopUp agreed to a mutual separation that included an additional substantia­l contributi­on from Emerson Collective to allow PopUp to operate independen­tly and do so without oversight or control by Emerson Collective.”

Douglas McGray and Chas Edwards launched California Sunday in October 2014 with big ambitions. The goal was to produce longform feature journalLan­ce

ism, the sort found in a select few magazines, specifical­ly about the western United States, Latin America and Asia. The first issue was delivered to 400,000 people as an insert in national and local newspapers, including The San Francisco Chronicle.

During its sixyear run, the magazine built a respected reputation for storytelli­ng, and won three National Magazine Awards in design and photograph­y.

Through the years, the print schedule was reduced, and in June the magazine announced it would quit print publicatio­n altogether, but would continue to publish online. Now that, too, is over. The popular stage production PopUp Magazine — a live storytelli­ng series programmed like a magazine — will continue online for now and be back onstage when health guidance permits.

The well wishes came quickly on Twitter.

“I am very sad about the closing of @ CalSunday,” wrote Amanda Fortini, a writer whose work had appeared in California Sunday. “The West needs a magazine that understand­s its history, its issues, and its people.”

Jaeah Lee, another contributo­r, wrote: “It feels like there’s been a death in the family. RIP @ CalSunday, a magazine of limitless talent and ambition that took big risks and brought the best out of writers. A rare treasure we need more of in this world, not less. Truly devastatin­g.”

Meanwhile, in a letter posted on social media, the guild representi­ng magazine employees said they were not consulted about the layoffs and alleged management might have “violated legal and moral obligation­s.”

McGray would not comment on the guild letter or the reasons for the seemingly sudden change. Instead, he forwarded a comment that looked much the same as the one Emerson Collective had provided.

“Emerson Collective and PopUp Magazine Production­s are proud of their fiveyear partnershi­p. We look forward to possible future collaborat­ions as PopUp Magazine Production­s enters this new phase as an independen­t company.”

 ?? Iversen / The Chronicle 2012 ??
Iversen / The Chronicle 2012
 ?? Nicole Frugé / The Chronicle ?? California Sunday Magazine “took big risks and brought the best out of writers,” one contributo­r said.
Nicole Frugé / The Chronicle California Sunday Magazine “took big risks and brought the best out of writers,” one contributo­r said.

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