San Francisco Chronicle

Disney toughens ‘ racist’ warning

- By Bryan Pietsch Bryan Pietsch is a New York Times writer.

They are classic animated films like “Dumbo” ( 1941) and “Peter Pan” ( 1953), but on Disney’s streaming service they will now get a little help to stand the test of time.

Before viewers watch some of these films that entertaine­d generation­s of children, they will be warned about scenes that include “negative depictions” and “mistreatme­nt of people or cultures.”

The 12second disclaimer, which cannot be skipped, tells viewers, in part: “These stereotype­s were wrong then and are wrong now. Rather than remove this content, we want to acknowledg­e its harmful impact, learn from it and spark conversati­on to create a more inclusive future together.”

The disclaimer follows a less extensive warning from Disney in 2019 that told viewers: “This program is presented as originally created. It may contain outdated cultural depictions.”

In addition to “Peter Pan” and “Dumbo,” the warning plays on films including “The Aristocats” ( 1970) and “Aladdin” ( 1992), and directs viewers to a website that explains some of the problemati­c scenes.

In “The Aristocats,” a cat with slanted eyes and buck teeth is a “racist caricature of East Asian peoples with exaggerate­d stereotypi­cal traits,” the website says. The cat’s song about egg foo young and fortune cookies — Westernize­d foods — “mock the Chinese language and culture,” it says.

“Dumbo” includes a group of crows that “pay homage to racist minstrel shows,” the site says. The leader of the group of birds is named Jim Crow, a reference to the laws that enforced racial segregatio­n in the United States. “Peter Pan” portrays Indigenous people “in a stereotypi­cal manner” and refers to them repeatedly with a slur, it says.

Disney was advised by organizati­ons such as the AfricanAme­rican Film Critics Associatio­n and the Coalition of Asian Pacifics in Entertainm­ent, according to the site, which says a thirdparty “advisory council” is providing Disney with “ongoing guidance and thought leadership on critical issues and shifting perception­s.”

Hemant Shah, a professor at the University of WisconsinM­adison who studies portrayals of race and ethnicity in film and media, said that if white children consumed content with racist portrayals that went unchecked, it could “normalize the stereotype” for them and make it “normal for them not to call out stereotype­s or racist behaviors they see in their lives.”

For children of color, it could lead to selfesteem issues, Shah said. “They may have a sense of, ‘ That’s how I am?’ ” he said.

Though he was skeptical that the disclaimer would have a large impact on children, Shah said that racist scenes offered learning opportunit­ies when children watched them with their parents at home or in the classroom as part of media literacy education. Disney “ought to also have some sort education program” about the stereotype­s in conjunctio­n with the disclaimer, he said.

Disney said in June that it would remake its Splash Mountain theme park ride, which includes characters and songs from the 1946 musical “Song of the South.” Disney has not made the musical available for over three decades because of the racist imagery it includes.

The updated warning comes as other companies have reckoned with racist or otherwise insensitiv­e parts of their brands or products.

Quaker Oats said in June that it would change the name and packaging of its Aunt Jemima brand, which is based on racist imagery. A formerly enslaved person was hired to portray the character in the late 1800s, and in the 1930s a white actress who had performed in blackface played Aunt Jemima in a radio series.

Last month, the company that produces the Cream of Wheat brand of hot cereal said it would discontinu­e its use of a Black chef as the face of the brand to ensure it did not “inadverten­tly contribute to systemic racism.” Though the branding may be based on an actual chef from Chicago, the company said, the imagery “reminds some consumers of earlier depictions they find offensive.”

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