San Francisco Chronicle

3 NHL teams to have helmet advertisin­g

- — Ron Kroichick

There will be advertisem­ents on NHL players’ helmets this season as teams try to recoup revenue lost to the pandemic.

The New Jersey Devils, Washington Capitals and Nashville Predators became the first teams to unveil helmet ads Tuesday. It’s a oneyear trial with fans not allowed in most arenas and a financial shortfall coming with a shortened 56game regular season.

“Of course, the teams are in a big hole,” Nashville chief revenue officer Chris Junghans said after the team announced its deal with Bridgeston­e. “So, they’re looking for valuable, real valuable, tangible assets”

The NHL is leaving jerseys alone, largely because it was quicker and easier to sell ads on helmets than anything else. Commission­er Gary Bettman said in 2017 after the NBA approved jersey ads that it would take an “unusual circumstan­ce” to make that leap in hockey.

⏩ Deryk Engelland, 38, retired after 11 seasons to take a role with the Vegas Golden Knights Foundation.

⏩ Edmonton defenseman Oscar Klefbom will miss the season with a lingering shoulder injury.

Golf: The LPGA Mediheal Championsh­ip will be held at Lake Merced Golf Club in Daly City, June 1013, a week after the U. S. Women’s Open at the Olympic Club. This year’s LPGA event at Lake Merced was canceled because of the coronaviru­s pandemic.

Horse racing: A bill to ban raceday doping of horses and set national medication and tracksafet­y standards for the horseracin­g industry is nearing the finish line. Lawmakers gave final approval to the bill late Monday as part of the massive pandemic relief legislatio­n.

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