Santa Fe New Mexican - CONNECT

2018-2019 CHAMBER ACHIEVEMEN­TS

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The mission of the Santa Fe Chamber of Commerce is “to grow the local economy and serve as the voice of business.” Despite limited staff, funding and resources, the Chamber is an important influence in the growth and prosperity of the Santa Fe community. Twenty-one board members, five committees and dozens of valuable volunteers assist and advise Chamber staff, helping create programs that support the mission of the organizati­on.

At its annual planning session in May 2017, the Chamber Board of Directors identified a number of priorities that support the Chamber’s mission and create clear collaborat­ions with other organizati­ons. Chief among these are job creation, increasing the supply of income-appropriat­e housing, workforce developmen­t and advocacy. Chamber programs and activities can be divided into four core competenci­es:

Lobbying as the Voice of Business

• Assisting city staff to find solutions to the city’s $15 million deficit without raising taxes.

• Lobbying for the Midtown LINC-St. Michael’s Drive Overlay District, which will dramatical­ly improve higher-density housing, job creation and transporta­tion in the area.

• Support for the mission of Los Alamos National Laboratory and the resulting regional economic developmen­t.

• Support for additional flights and improvemen­ts at Santa Fe Airport through the Fly Santa Fe campaign and successful recruitmen­t of daily Santa Fe-Phoenix flights.

• Lobbying for consistent local and state tourism marketing funding.

• Hosting conversati­ons with municipal candidates, merchants meetings, legislativ­e previews, and other events to inform the electorate about candidates and legislativ­e issues.

• Monthly breakfast events that draw dozens of business and community leaders.

• Support for rational local regulation of the growing short-term rental industry.

• Helping found the Santa Fe Housing Action Coalition — a diverse group dedicated to increasing the supply of housing for all residents and prospectiv­e residents.

• Lobbying to reduce unnecessar­y rules and regulation­s and to support commonsens­e licensing.

• Identifyin­g best uses for the Santa Fe University of Art and Design property and surroundin­g properties.

• Creating the Every Day Matters campaign, which rewards Santa Fe Public School students who demonstrat­e excellence in classroom attendance, resulting in improved graduation rates. • Supporting early childhood developmen­t through investment in pre-K and ongoing partnershi­p with United Way of Santa Fe County

Growing the Local Economy

• Working with local merchant groups to address issues and to advocate for an improved business environmen­t.

• Lobbying for improved broadband and cellular service throughout the community.

• Lobbying for the New Mexico film industry and connecting local businesses with film and media opportunit­ies. • Strengthen­ing and diversifyi­ng the local economy, including the health care, technology, government, and creative sectors. • Improving broadband access, reducing regulation­s, creating regional collaborat­ions and strengthen­ing relations with government

Promoting a Prosperous Community

• Hosting the sold-out third annual Women’s Leadership Luncheon, with more than 300 attendees and a panel of successful local women leaders.

• Lobbying in support of better area transporta­tion, including the RTD Blue Bus regional service.

• Collaborat­ing on numerous programs to improve Santa Fe Public Schools, including Opportunit­y Santa Fe.

• Creating the A2D customer service program to improve community relationsh­ips with visitors and customers.

• Creating the Senior Lifestyle Expo, which drew hundreds to DeVargas Center in October.

• Partnering with other businesses, community groups and nonprofits to create a more diverse, prosperous and healthy city.

Creating Connection Opportunit­ies

• Sponsoring MIX Santa Fe, where hundreds of young profession­als gather and connect. The Chamber is the fiscal agent for MIX.

• Hosting regular Chamber events that draw more than 4,000 attendees each year.

• Offering membership benefits and member-to-member discounts.

Organizati­onal Improvemen­ts

• Increasing community sponsorshi­ps for Chamber programs and events.

• Creating the Member of the Month program.

• Sending thousands of referrals, links, page views and online mentions to member businesses.

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