Battle over hornet logo deflates town’s school spirit
Georgia Tech objects to high school mascot image placed on water tower overlooking football field
Victor Furnells and Rob Hyman thought they were this close.
In April, after seven years of campaigning and cajoling, the Washington Suburban Sanitary Commission had finally agreed to paint the mascot of their beloved Damascus High School Swarmin’ Hornets atop the water tower that looms over this Maryland town of 15,000.
Furnells, 54, a sales executive with a national marketing company, saw the mascot project as a way to boost civic pride, honor the state champion high school football team and beautify what some residents have long regarded as an eyesore.
When WSSC said the hornet could be added this summer, during the first scheduled repainting for the 170-foot tower since it went into service in 1990, Furnells offered to raise the extra $15,000 it would cost.
“Visitors coming to and through Damascus will easily recognize the water tower and immediately know they are in the proud town of Damascus, MD,” Furnells wrote on GoFundMe. com after the agency said yes. Within a month, boosters had raised nearly all of the money in small donations from Damascus residents.
Then came the buzzkill, in the form of Georgia Tech.
The Atlanta-based university so zealously protects the trademark integrity of its own mascot, a yellow jacket named Buzz, that alumni must fill out a “Grave Marker Permission Form” before the insect can join them in their eternal rest.
A couple of years ago, Georgia Tech insisted that Damascus modify the hornet on its uniforms and marketing material so that it didn’t look so much like Buzz.
The high school slapped a “D” on the bug’s chest and changed the color scheme from Georgia Tech’s black-yellow to yellow-green. Then Montgomery County Public Schools signed a licensing agreement with Georgia Tech that spelled out in granular detail where and how the mascot could appear, on everything from helmets to hallway signs to the school paper, The Buzz.
The water tower was not mentioned anywhere in the legal document, one of more than 400 such agreements that Georgia Tech has signed with high schools across the country.
Concerned about placing the agreement in jeopardy, the school system general counsel Josh Civin contacted Georgia Tech in midMay after learning that WSSC was ready to paint the mascot.
The university said the tower was a no-fly zone for the Damascus hornet.
So the effort was placed on hold, for fear that a few strokes of green and yellow paint could mean the cancellation of the pact — and the end of the Damascus mascot altogether.
Swarmin’ Hornets fans, who have watched their football team win two straight Maryland 3A state championships, were steamed.
“It’s petty bullying by a big institution that’s trying to stop a small town from celebrating its football team,” said state delegate Eric G. Luedtke, a Democrat and a former teacher who represents Damascus in Annapolis.
Hyman, a Damascus high school math teacher who has worked closely with Furnells, was more diplomatic.
“I definitely respect Georgia Tech’s right to their property,” said Hyman, 47. “However I also don’t know whether they really understand that this is a communitybuilding activity in a small town.”
After an inquiry from The Washington Post last week, the university said it would consider allowing the logo, but on its own timetable.
“This case has been referred to the Georgia Tech Licensing and Trademark Committee,” spokesman Lance Wallace said in an email. “It is scheduled to take up this request at its next meeting in August.”
But next month would probably be too late.
WSSC’s tower-painters, who started work several weeks ago, are nearly finished coating the Damascus tower in a fresh layer of powder-blue. On Wednesday, the plan is to paint “DAMASCUS” on the side of the tank facing the athletic field, about a half-mile away but easily seen. If the school’s dispute with Georgia Tech is resolved by then, the workers could paint the hornet as well.
If not, it would be about 2042 before the next scheduled painting.
“After Wednesday, the contractor will be doing cleanup work,” said WSSC spokesman Chuck Brown.
Civin said Friday that he’s trying work something out with the university.
The school system is not even a party to the water tower project, which was set to go forward under a separate agreement between the WSSC and the Damascus Sports Association, a volunteer organization that supports local athletics.
Money was raised, the design was finalized and Furnells and other boosters were looking forward to seeing the mascot on the tower during Friday night games this fall.
Until the lawyers started talking.
“I don’t know why the university is picking on a small town,” Furnells said. “We’re literally at the mercy of Georgia Tech.”