Santa Fe New Mexican

Support Artisans and Eateries

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Small businesses across America have been negatively impacted by the COVID-19 pandemic. As shopping restrictio­ns have been put in place across the country, local businesses have found themselves getting creative in selling their goods.

One of the best ways you can support your local business community is by purchasing items from local artisans and restaurant­s.

Support Local Artisans

Some of the most talented people in your community are artisans creating handmade — or even customized — gifts for people on your shopping list. You may find artisans partnering with local businesses to sell their products at a storefront versus opening up their own display space. When you shop locally, you give these artisans the exposure and financial support they need to grow their business.

Support Local Restaurant­s and Food Trucks

Can’t decide what to eat this weekend? Search your local newspaper or Facebook restaurant groups to find great local options versus settling for chain establishm­ents. Local food trucks are also an option for enjoying unique cuisine while also supporting small business owners in your community. These businesses have seen an uptick in business due to their flexibilit­y in being able to set up at various sites. Keep your eye out on social media for where food trucks are setting up during the holiday shopping season, and show your support by buying your meals locally.

Customer Service

What can you expect when you shop with local artisans and restaurant­s? Great customer service, for one. Many shoppers complain about customer service at the big chain stores during the holidays due to retail employees often being stretched too thin in their work schedules. With local businesses, you can expect personaliz­ed customer service along with the unique food or items you’ll find. That’s because great customer service is the lifeblood of a small business owner. They are depending on referral business from you and your community members. Many times, small business owners are able to craft and personaliz­e products for their customers. This level of customizat­ion is another aspect of great customer service that is so critical for small businesses to deliver.

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© ADOBE STOCK

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