For the Craft Beer Lover
Craft beer has found a unique niche in the American alcohol industry.
According to the Brewers Association, overall U.S. beer volume sales were down two percent in 2019. However, craft brewer sales obtained a 4% growth, accounting for 13.6% of the entire market. The smaller operations now represent over 25% of the $116 billion American beer industry. If you know an enthusiast who appreciates discovering a new favorite IPA or ale, the holidays are the perfect time to quench their thirst. Check out some excellent ways to drive the craft brew lover further into their passion.
DIY Kit
There is no better way to gain an understanding of the hard work performed by brewers than doing it yourself. An excellent way to become familiar with the process is to share a DIY kit that includes ingredients to make someone’s favorite type of brew. Make sure the gift offers thorough instructions so your recipient can gain a stronghold on the task. As your recipient gets better at developing their own drinks, they can choose to experiment with various types of recipes to craft different beers. With time and practice, your gift could lead an enthusiast’s athome ventures into a full-time career.
Subscription Box
Sign someone up for a beer-of-themonth subscription box to invite a variety of craft beer right to their doorstep. It’s a gift they will look forward to throughout the year as samples from different brewers arrive for their tasting pleasure. Before investing in a subscription, do your research to find reviews from actual customers. Look for the positive feedback regarding the satisfaction with the provided products and timeliness of delivery.
Merchandise
Most craft beer makers sell merchandise within the walls of their breweries. However, if your loved one’s favorite brewer is out of town, you should find out if they offer goods online. Discover a creative gift in their shops like custom glasses, bottle openers or attire. Help your enthusiast represent their favorite brand by picking up a few gifts that support a preferred brand.