TikTok, Tinder, texts: Ga. courts young voters

ATLANTA — Invigorated by a surge in voter turnout in November that delivered a victory in Georgia for a Democratic presidential candidate for the first time in her life, and forced runoffs in two high-profile, highstakes Senate races, Patricia Granda-Malaver got to work.

Granda-Malaver, 22, began working on phone banks and walking up to strangers, whether at her dentist’s office or the grocery store, asking whether they were registered to vote. She saw Georgia was changing and she wanted a diverse coalition of young voters to be the ones driving that change.

“Keeping up that momentum is something we’re really aware of,” she said of herself and other young voters who have spent the past two months focused on participation in Tuesday’s runoff races. The contests pit Sens. David Perdue and Kelly Loe±er, both Republicans, against Jon Ossoff and the Rev. Raphael Warnock, both Democrats, in races that will determine which party controls the Senate.

As hundreds of millions of dollars have been pumped into Georgia, few groups have been as vigorously pursued as young voters.

Voter registration efforts and political campaigns have tried to reach them through TikTok videos, poetry readings and drive-in events with celebrities. College Republicans have had phone-banking competitions, while other volunteer groups have approached young voters on dating apps, such as Tinder.

The work has paid off. More than 75,000 new voters registered before the runoffs, and more than half of them were under the age of 35. There had been an intense focus on 23,000 young people who were not old enough to vote in November but qualified to do so in the runoffs.

Early voting began in mid-December, and more than 3 million people have cast their ballots — about 75 percent of the early votes cast in November’s general election, which set turnout records. More than 360,000 early voters in the runoffs were between the ages of 18 and 29, according to data maintained by GeorgiaVotes.com.

Voter registration groups and activists feared that it would be a struggle to mobilize voters for a runoff. Typically, it’s difficult, and some worried that voters would have been left disenchanted, or at least uninterested, after weeks of recounts, legal challenges and bruising rhetoric spurred by President Donald Trump’s campaign to overturn his loss in Georgia. On Saturday, he continued his crusade, urging the secretary of state to “find” votes that could overturn the outcome.

Instead, with all eyes on the state, Georgia has in many ways been electrified. That has especially been true for many young voters whose political awakenings have been powered by a year of turbulence. The pandemic and corresponding economic pain upended their lives, and the protests set off by the deaths of African Americans in encounters with the police forced them to grapple with the enduring reach of institutional racism.

Imani Bennett, a sophomore at Spelman College, could sense that evolution happening in Georgia as she canvassed neighborhoods. “We’re actually changing,” she said of Georgia. “People are listening.”

The intense interest surrounding the runoffs has reached across party lines.

“I think that young voters have felt so disconnected from politics and their voice was not heard,” said Bryson Henriott, a sophomore at the University of Georgia and the political director for the College Republicans chapter. “They’re the ones door-knocking for these campaigns, they are the ones on social media. Now that young people feel like they have a voice in politics, they’re going to stay focused.”

Left-leaning voters have been buoyed by success: President-elect Joe Biden’s win was a thrilling step for Democrats. And activists said they could see their influence in other races across the state.

In Brunswick, voters unseated the district attorney, Jackie Johnson, who had become a target after critics accused her of failing to act in response to the fatal shooting of Ahmaud Arbery, a 25-year-old Black man who was shot and killed during a pursuit by three white men.

“Nothing underscores the power of their vote like winning the election,” said Nsé Ufot, the chief executive of the New Georgia Project, an organization aimed at registering and mobilizing people of color and young people. “Seeing the power of their vote in real time is way more effective than the nine months of message research that we’ve done.”