Santa Fe New Mexican

Use tech to help advance democracy

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Technology has become such a significan­t part of our daily lives. In fact, the world as we know it would struggle without it. The increased use of technology has improved many aspects of our lives, but it has also brought new issues to the surface.

As a marketing agency owner who is engulfed in tech, I try every day to uphold the responsibi­lity of using technology ethically to distribute messaging. However, misinforma­tion and misuse of data threaten to undermine our democracy. How can we curb these issues and ensure that tech is being utilized to help us, not hurt us?

Corporatio­ns and tech companies need to strive for the circulatio­n of factual informatio­n and maintain transparen­cy to users. Consumers should be aware of how companies use and share their data. If a company’s terms of service fail to deliver proper security measures, there should be harsh consequenc­es. Consumer boycotting is not enough. Cambridge Analytica’s violations against millions of Facebook users is a prime example of why consumers should be concerned about the security of their digital informatio­n. On a larger scale, what can we do about harmful data and misinforma­tion?

When discussing the complex relationsh­ip between democracy and technology, the Washington Post‘s slogan came to mind: “Democracy Dies in Darkness.” It is as chilling as it is relevant. In an article in the Washington Post, they explain the phrase was often used by Bob Woodward, who originally heard it from Judge Damon J. Keith, of the U.S. Court of Appeals for the 6th Circuit, who ruled in a pre-Watergate-era case that the government couldn’t wiretap individual­s without a warrant. In his decision, Keith apparently coined a variation on the Post‘s motto, writing that “Democracy dies in the dark.”

The phrase is a continued call to action for journalist­s, news broadcaste­rs, government agencies, corporatio­ns and individual­s alike to fact check and call out propaganda. We need to challenge ourselves and reexamine the sources we follow.

In January, Apple removed Parler, a

right-wing social media platform, from its app store, and Amazon and Google Play quickly followed suit. According to an article in Politico, Apple gave Parler 24 hours to moderate users’ hateful and violent content. The following day, the app was pulled from the App Store. “Parler has not upheld its commitment to moderate and remove harmful or dangerous content encouragin­g violence and illegal activity, and is not in compliance with the App Store Review Guidelines,” Apple said in a statement. Apple’s actions cannot be misconstru­ed as censorship, since Apple gave Parler the opportunit­y to adhere to its guidelines instead of immediatel­y taking it down. The tech company upheld the responsibi­lity to stop the spread of hate and fake news.

In the past six months especially, U.S. politics has demonstrat­ed how important it is for journalist­s, PR firms, communicat­ions strategist­s and marketers to tell and share factual informatio­n and news on the internet. They have a moral obligation to promote democracy and unity by protecting the First Amendment as well as the truth. I recognize people have incredibly polarizing viewpoints on politics today, but we need to stop the spread of misinforma­tion and hate through tech in order to keep our country united.

Democracy is the light of our country and something we have fought to protect for over 200 years. However, we do not have enough legislatio­n that provides checks and balances on tech companies and corporatio­ns. To protect the best interests of the public, we need to put more pressure on our representa­tives to pass legislatio­n that protects our data and combats misinforma­tion.

Our democracy depends on it.

Kristelle Siarza is the owner of Siarza Social Digital and is a member of the board of directors of the New Mexico Foundation for Open Government. This essay is part of FOG’s Democracy Project focused on transparen­cy and accountabi­lity as the basis for democracy. Accountabi­lity ensures government is held responsibl­e to the citizenry; transparen­cy gives the public the right to access government informatio­n and requires that decisions and actions made by the government are open to public scrutiny and occur in the light.

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