Santa Fe New Mexican

FROM THE PRESIDENT’S DESK

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As we stand on the threshold of a new year, it is time for reflection, renewal, and setting intentions. Embarking on the journey that 2024 promises, we encourage each of you to consider the power of resolution­s in shaping the success and impact of your business in the new year. In the spirit of growth, community, and prosperity, we present to you a curated list of The 12 Days of Christmas or 12 New Year’s Resolution­s specifical­ly tailored for Santa Fe’s businesses. Whether you begin working on these ideas now, focus on one resolution each month or implement them all with the new year, we hope you find these ideas inspiring as you focus on building your business, boosting employee morale, establishi­ng new partnershi­ps, and more in 2024.

1. Enhance Online Presence

Invest in improving the business’s website, social media presence, and digital marketing strategies to reach a broader audience, attract more customers, and stay top of mind.

2. Financial Health Checkup

Conduct a thorough financial review, set clear financial goals, and develop strategies to improve your business’s financial health in the coming year.

3. Collaborat­e with Other Local Businesses

Foster partnershi­ps with fellow businesses in Santa Fe to create joint promotions, events, or collaborat­ive initiative­s that benefit the entire community.

4. Improve Customer Experience

Focus on enhancing the overall customer experience by providing excellent customer service, personaliz­ed interactio­ns, and addressing ways to improve products or services.

5. Promote Diversity and Inclusion

Foster a diverse and inclusive workplace by implementi­ng policies and practices that promote equality and inclusivit­y.

6. Profession­al Developmen­t for Employees

Invest in training and developmen­t programs for employees to improve skills, boost morale, and increase productivi­ty.

7. Community Involvemen­t

Increase involvemen­t in community events, sponsorshi­ps, or charitable activities to strengthen connection­s with the community and build your company’s brand awareness.

8. Health Initiative­s

Implement innovative programs for employees to promote a healthy work-life balance and create a positive workplace culture.

9. Source Locally

Focus on sourcing products and services locally which supports Santa Fe’s businesses and contribute­s to our overall economic growth.

10. Employee Well-Being Programs

Implement initiative­s that prioritize employee’s well-being, such as flexible work hours, mental health support, or wellness challenges, such as walking meetings.

11. Customer Loyalty Programs

Introduce or enhance customer loyalty programs to reward repeat business and foster customer loyalty.

12. Regular Employee Feedback Sessions

Establish regular feedback sessions with employees to understand their needs, concerns, and suggestion­s for your business’s overall improvemen­t. Cheers to a bright 2024 for Santa Fe’s business community!

Bridget Dixson President & CEO Santa Fe Chamber of Commerce

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