The virtual sale

Sit tight and hang onto your hats! We have exciting, innovative news for sellers and buyers in Santa Fe. With us you can reach cutting-edge ideas, collaboration, and vision to present your home in the best light of the modern marketplace. Remember, in today’s technologically driven world where 96 percent of real-estate buyers research the net, the first showing of your property is ONLINE!

Imagine you are planning to put your Santa Fe property on themarket after relocating to your new home. How will your property look without furniture? Are there some needed updates that are best left for the aesthetic choices and detail decisions of the next owner? Virtual staging allows the full gamut of options: a color change for the walls, a myriad of window treatments to try out, some new digital furnishings to maximize the space and flow, perhaps even a change to the flooring, and voila! There’s a fresh look for a newowner to view online. With virtual staging, you can be ready to list your property without over-investing in the age-old question, “What will the next person want?”

We are liaising with KeyVision Interiors, based in Palos Verdes, Calif., with strong ties to Santa Fe. This virtual staging company is master-minded by Kelly Keyes Miller. The website is www.KVI360. com and the firm’s mantra is, “The key to great design is capturing the spirit of the client and the essence of the space.” And for your successfully virtually staged home’s buyer, this design firm takes you literally from soup to nuts: design, construction, interior design, furnishings, and even landscaping. A pilot project is under way for a Santa Fe home. Reach out to us and we would love to show you all about it.

We also want to introduce Turnkey Vacation Rentals. We have linked up with GuinWhite, general manager of TurnKey Santa Fe/Taos, and are delighted to have her expertise to help buyers and sellers navigate income-producing possibilities for a second home or investment property. Utilizing the company’s in-depth analysis and algorithms to offer the highest and best use of a vacation rental friendly investment, sellers can highlight the potential rental value of their offering and buyers can choose the appropriate investment to maximize their return. Check out http://turnkeyvr.com/homeowner and see how their full-service property management vacation rental business can put your property to work when you are not there enjoying it. With this vacation rental business booming, our tourist-rich destination city has great ongoing potential for win-wins for property owners and visitors alike that want to get the most of our housing options, balance costs and maximize returns.

We welcome your questions and comments!

We bring a new look to real estate to help integrate you within our community. A profound love and knowledge of Santa Fe combine with a fresh outlook, vitality, experience, local insight and fun make Penelope and Drew your trusted real-estate advisors. Contact Penelope at 505-6903751 (penelope.vasquez@sothebyshomes. com) and Drew at 505-470-9194 (drew. lamprich@sothebyshomes.com).