Workers Credit Union wins TV commercial award
Claire and Karen campaign commended
FITCHBURG » The Credit Union National Association recently named Workers Credit Union a Diamond Award Winner for Workers’ Claire and Karen television commercial series.
The CUNA Diamond Awards recognize exceptional efforts in credit union marketing and business development.
This year’s awards competition received a record-high 1,295 entries in 35 categories, including logos, branding and advertising.
“It is an honor to be named a Diamond Award Winner and to be recognized as the best-of-the-best against so many competitors from across the country” Doug Petersen, president and CEO of Workers Credit Union
said.
“I’m so pleased with the attention the Claire and Karen campaign brought to Workers and thank the marketing team and our marketing agency for their efforts.”
The Claire and Karen television commercial series focused on using relatable humor to draw attention to the Workers brand and services.
It was featured across Massachusetts on various television networks, digital platforms such as YouTube, and in movie theaters.
The full series of commercials can be viewed at www.wcu.com/claire-andkaren.
With 17 branches in Athol, Chelmsford, Fitchburg, Gardner, Groton, Hudson, Lancaster, Leominster, Lunenburg, Orange,
Townsend, Westford and Worcester, Workers offers traditional banking as well as the latest technologies to more than 104,000 members.