Sentinel & Enterprise

John Travolta, Adam Driver star in Super Bowl ads

- By Mae Anderson

The Super Bowl is advertisin­g’s biggest, glitziest stage.

Big name advertiser­s from Netf lix to Google are paying as much as $ 7 million for a 30- second spot during the big game on Sunday, in order to capture the attention of the roughly 100 million viewers who tune in each year.

In order to get as much of a return on investment for those millions, most advertiser­s release their ads in the days ahead of the big game to get the most publicity for their spots. In the ads released so far, John Travolta and “Scrubs” stars Donald Faison and Zach Braff sing a T-mobile themed version of “Summer Nights” from “Grease,” Adam Driver creates multiple versions of himself for Squarespac­e, and Alicia Silverston­e reprises her “Clueless” character for online shopping site Rakuten.

AVOCADOS FROM MEXICO

Anna Faris stars as Eve, who eats an avocado in the garden of Eden. Flash forward to the present day, when no one is ashamed of nudity and everyone is naked, including the Statue of Liberty.

BOOKING.COM

Actress Melissa Mccarthy stars in a musical number for the travel site about her desire to go on a trip “somewhere, anywhere.”

BUD LIGHT

Actor Miles Teller (“Top Gun: Maverick”) and his wife Keleigh Sperry Teller dance to customer service hold music while drinking a Bud Light.

BUDWEISER

In a regional ad, a diverse group of people share a six-pack of Budweiser — a voiceover by Kevin Bacon showcases the “six degrees of Bud.” Although he’s not shown, the ad is a nod to the “Six degrees of Kevin Bacon” meme — the idea that anyone in the entertainm­ent business can be linked to Kevin Bacon in six connection­s.

BUSCH LIGHT

A mountain man talk talks about surviving the outdoors in an ad that stars singer Sarah Mclachlan spoofing her well-known and oft mocked animaladvo­cacy ad that uses her song “Angel.”

DEXCOM

Singer Nick Jonas returns for the second year in an ad that highlight’s Dexcom’s glucose monitoring system.

DORITOS

Music stars Jack Harlow, Missy Elliott and Elton John team up in an ad for Doritos Sweet & Tangy BBQ that shows Harlow abandoning his rap career to focus on the triangle — a Doritos-shaped musical instrument.

 ?? SQUARESPAC­E VIA AP ?? This photo provided by Squarespac­e shows Adam Driver in a scene from Squarespac­e 2023 Super Bowl NFL football spot. Big name advertiser­s are paying as much as $7 million for a 30-second spot during the Super Bowl on Sunday, Feb. 12, 2023.
SQUARESPAC­E VIA AP This photo provided by Squarespac­e shows Adam Driver in a scene from Squarespac­e 2023 Super Bowl NFL football spot. Big name advertiser­s are paying as much as $7 million for a 30-second spot during the Super Bowl on Sunday, Feb. 12, 2023.

Newspapers in English

Newspapers from United States