Behling In­sur­ance cel­e­brates a 50-year legacy

Serve Daily - - FOSTERING INNOVATION - By Kathy An­der­son

The old­est op­er­at­ing in­sur­ance agency in Payson, Behling In­sur­ance, is cel­e­brat­ing 50 years of legacy this July. Rex Lee Behling founded Behling In­sur­ance in 1965 in the front room of his mod­est home. As the busi­ness con­tin­ued to grow, Behling In­sur­ance has oc­cu­pied sev­eral his­toric lo­ca­tions in Payson in­clud­ing an of­fice ad­ja­cent to the Huish Theater, a his­toric build­ing on the cor­ner of Utah Av­enue and Main Street, and its cur­rent lo­ca­tion at 861 South 500 West.

Rex was one of the first Farm­ers, State Farm and Farm Bureau agents in Payson. He also ran a farm of 100 acres with around 200 dairy beef. He loved the land and was a gifted master of the soil. In fact, he was one of the first to grow Royal Gala ap­ples in the area. He passed his love of the land and hard work ethic to his chil­dren and grand­chil­dren in­clud­ing the cur­rent owner of Behling In­sur­ance, his son Richard Behling, and lo­cal agent and grand­daugh­ter Lois He­ber.

Fam­i­lies and farm­ers still trust Behling In­sur­ance to­day be­cause of the per­sonal ser­vice and at­ten­tion to de­tail they give each client. Behling In­sur­ance of­fers plans from over 15 dif­fer­ent car­ri­ers to en­sure they can serve each client’s needs both com­mer­cial and per­sonal. It is rare and un­usual to find a sit­u­a­tion that Behling In­sur­ance can­not take care of. They are even li­censed in mul­ti­ple states to serve the needs of clients that have moved near and far. They are the only Master Farmer Cer­ti­fied Agency in Utah and the only agribusi­ness and farm in­sur­ance spe­cial­ist in the area. Richard is proud to be part of this 50-year legacy of Behling In­sur­ance.

Look­ing back, Richard re­mem­bers his dad’s of­fice at home and be­ing told to play out­side or stay qui­etly in the base­ment while he worked, but that did not stop him from “help­ing out.” One year, Rex won a fish­ing trip and while away, Richard and his sib­lings took their dad’s fliers and brochures. The kids passed them out door to door, mak­ing sure to hit ev­ery house. At first Rex was a lit­tle up­set, but it turned out to be one of his best years for his in­sur­ance busi­ness.

“Payson is not the typ­i­cal Mor­mon town,” ac­cord­ing to Richard, and it’s one of his fa­vorite parts of be­ing a proud Lion in Payson. Raised in Payson, Richard be­lieves in the town and loves the history sur­round­ing the area. “Payson was known for gam­bling and horse rac­ing, had mul­ti­ple bars and even a brothel,” Richard ex­plains. He loves to share the unique history that sur­rounds the Payson area, es­pe­cially with the Boy Scouts while he helps them earn their cit­i­zen­ship merit badge. Look­ing to the fu­ture, Richard boasts that Behling In­sur­ance will be here 50 years from now with Behling blood lead­ing the way.

Richard, Lois and the staff of Behling In­sur­ance would like you to join them as they celebrate their 50-year legacy on July 31 from 11 a.m. to 1 p.m. at their of­fice lo­cated at 861 S. 500 West. This will be a fam­ily fun party com­plete with face paint­ing, bouncy house, games and good food. For more in­for­ma­tion about Behling In­sur­ance and how they can pro­tect your fam­ily and your bud­get, visit www. BehlingIn­ or call 801-4654893.

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