Dual-cell LCD Makes Hisense

When I visited the Hisense booth at the 2019 CES, the product that most grabbed my attention was a prototype of a dual-cell LCD display that used a 2K black-and-white panel as a backlight for a 4K full-color LCD panel to effectively provide two million local dimming zones. That TV, the ULED 65XD9G, is now a real product that the company had on display at CES 2020 and plans to release in the U.S. sometime this fall at a price several hundred dollars below new 65-inch OLED models (the company is waiting for competitors to set 2020 OLED pricing before making an announcement). The dual-cell panel also features an LED backlight with 132 local dimming zones, Quantum dots, Dolby Vision and HLG HDR format compatibility, Android TV, and a built-in far-field mic for voice control via Google Assistant. Hisense is confident the ULED 65XD9G will give OLED a run for its money, and they might just be right.