South Florida Sun-Sentinel Palm Beach (Sunday)
STRETCHING THE SEASON
Summer resorts are hoping to entice travelers with fall activities
For classic summer destinations such as New York’s Hamptons, Nantucket, Massachusetts, and Saugatuck, Michigan, business was surprisingly brisk in late summer as travelers sought outdoor diversions at a safe and healthy distance.
Now, during back-toschool season, with families once again looking at the prospects of remote learning and working from home, many summer resorts are hoping to stretch the season into fall. The appeal of autumn activities is, they hope, an irresistible incentive.
“There’s a term out here, Tumbleweed Tuesday, when everyone leaves after Labor Day,” said Kristen Jarnagin, the president and chief executive of the tourism agency Discover Long Island, on New York’s Long Island, a few days before the New York City school system delayed its start. “We don’t anticipate experiencing that this year.” son Curtis, the general manager of the Jared Coffin House, a 48-room inn on Nantucket Island, where reservations are trending stronger and longer — four or five days on average versus the normal two to three — for fall.
Many resorts are repositioning themselves for long-term stays. A week after offering roughly half of its 67 rooms at Baron’s Cove in Sag Harbor, New York, for rent from Oct. 12 to April 1 at $14,000, the owners, Cape Resorts, said they were nearly sold out. The company is also offering four-month terms from January to April at its rooms and rentals in Cape May, New Jersey, for
$4,100.
For those with tight budgets, fall also represents value season, as lodging rates tend to decline after Labor Day. The home rental site Vrbo said rates in popular destinations like Cape Cod in Massachusetts, and Cape May, have fallen 20% on average from August through October compared to the busiest summer dates.
“For weekends in fall, in some respects, it’s harder to get rooms than in summer,” said Reg Smith, the vice president for hotels with Stafford’s, which owns three hotels in the Petoskey, Michigan, area.
Midweek stays offer value for those with flexible schedules. In mid-September, a room at Stafford’s Perry Hotel in Petoskey was recently listed at $169 versus $459 on a Saturday earlier in the month. more shoulder-season visitors with an array of amenities designed to assure workers and parents that they can maintain their productivity during work and school hours, while enjoying the great outdoors thereafter.
“We’re seeing a lot of hotels promoting how good their Wi-Fi is to appease those people working from home or people attending school digitally,” said Jim Paino, the executive director of the Cannon Beach Chamber of Commerce in Cannon Beach, Oregon, a popular summer coastal town.
On the East Coast, Gurney’s Newport Resort & Marina in Newport, Rhode Island, is offering a “Work from Hotel” package that includes breakfast, midday coffee, letterhead and a “business butler” to help with printing and scanning (from $379 a night).
Historic Smithton Inn in Lancaster County, Pennsylvania, used its virus-enforced slowdown to upgrade its internet system and just introduced “workcations,” including a “video conferencing menu” of complimentary breakfast items to be delivered during online meetings (from $143).
Some resorts are even offering remote educational programs. Beginning Nov. 1, the Coppola Family Hideaways, which include three resorts in Belize and Guatemala, will offer a daily slate of in-person classes for children staying at the properties. The classes, which will be adjusted based on the ages of guests, may include Spanish language, studying birds or medicinal plants as scientific subjects, and working on sustainability projects like mangrove restoration ($150 a day for three to four hours; room rates from $179).
The Hyatt Regency Chesapeake Bay Golf Resort, Spa and Marina in Cambridge, Maryland, has set up a classroom-style “learning room” for guest use and will provide a list of area tutors for hire on an hourly basis (rooms from $199).
“Instead of ‘How close is this to the beach?’ people are asking, ‘Do you have a spot where the kids can quietly work and how’s the Wi-Fi?’ ” said Chris Dekker, the general manager of Michigan properties for Vacasa, the home rental agency. “The amenities have shifted a lot.” nery” via a family vacation and half agreed that flexible school schedules offered more opportunity in how and when to go, including longer stays and visits during nonpeak seasons. Interest in one-week stays is up 25% over last year, according to searches on the site.
Travel accounts for 80% of the local economy in Cook County, Minnesota, home to the Boundary Waters Canoe Area Wilderness and the Gunflint Trail Scenic Byway. Officials there were bracing for summer business, its busiest season by far, to be down at least 50% after the pandemic. Instead, it’s been up at least 10% over last year.
Linda Jurek, the executive director of Visit Cook County, a regional tourism group, said she expects the upswing to continue into fall. “Now that people are being forced to work from home,” she said, “they’re saying, ‘OK, but I can wake up from a home that overlooks Lake Superior.’ ”