South Florida Sun-Sentinel (Sunday)

REDDIT OR NOT?

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It was an unpreceden­ted week in the stock market as several stocks led by Gamestop (GME) soared in value based on the collective efforts of retail investors. Gamestop (GME) is a retail chain of brick-and-mortar stores that sells and trades video games. Earlier this year its prospects looked grim. Investors’ diminishin­g appetite for old school retail was only exacerbate­d by COVID-19 fears. This past August the stock was trading around $4 per share. Around that time, South Florida’s own Ryan Cohen, the co-founder of Chewy, an online pet-supply company that sold for $3.5 billion to PetSmart in 2017, spent

$76 million dollars accumulati­ng

9 million shares of GME and joining the board. This helped the price of the stock rise to $19 by the end of the year.

Gamestock became a hot stock on Reddit’s Wallstreet­bets forum where investors share investment ideas. Hedge fund Melvin Capital, a notorious short seller, drew the

1515 S. Federal Highway, #211, Boca Raton, FL 33432

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561-998-9985 ire of the forum for their history of making money when companies do poorly. When retail investors decided to collective­ly buy Gamestock shares the price rapidly increased over the last week from $46 per share to over $500. Melvin Capital and others who were short the stock were required to buy it back which further exacerbate­d the spike in the stock price.

Reddit investors who are comprised predominan­tly of small retail investors were jubilant in their ability to turn the tables on the institutio­nal investor who has until now seemingly possessed an unfair advantage over the little guy. By Thursday the stock hit a price of

$500 per share. Other stocks with large short interests were also targeted by the Wallstreet­bets forum. The members were urged to invest in AMC Entertainm­ent (AMC) a brick-and-mortar movie chain which went from $3.5 to over

$20 per share and Express Inc (EXPR) a retail clothing company went from $1.17 to over $12 per share. Several other stocks surged as well despite having no fundamenta­l reason to justify such a large increase in share price.

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