Sports Business Journal

#8 Houston

- — D.B.

▶ RÉSUMÉ: Annual events include the Houston Livestock Show and Rodeo (since 1932); PGA Tour Cadence Bank Houston Open (1946); Chevron Houston Marathon (1972); and LPGA Chevron Championsh­ip (moved from Rancho Mirage, Calif., after the 2022 tournament). Other recent events: Super Bowl LI; 2019 and 2022 NCAA Division III Women’s Golf Championsh­ips; 2021 World Table Tennis Championsh­ips; 2023 NCAA Division I Men’s Final Four; USA Rugby 2023 College 7s Championsh­ips; 2023 Gold Cup (only city in the country to host matches at two pro stadiums); and 2024 College Football Championsh­ip Game.

RECENT WINS: 2024 Copa América; 2025, 2027, 2031 AAU Junior Olympic Games; 2026 NCAA Division I Men’s Basketball Regionals; 2026 FIFA World Cup (seven matches); 2028 UCI BMX World Championsh­ips; and multiple major youth baseball and softball tournament­s.

By 2031, Houston will have hosted the AAU Junior Olympic Games six times, more than any other city. The event generates 16,000 room nights, which fuels a critical revenue stream for the Harris County-Houston Sports Authority, which owns Minute Maid Park, Shell Energy Stadium and Toyota Center and is responsibl­e for NRG Stadium debt. The county owns NRG Stadium and leases it to the Houston Texans and the Houston Livestock Show and Rodeo. Attendance figures for this year’s 20-day Western event, which ended March 17, were not available at press time, but last year’s event drew nearly 2.5 million. Additional­ly, teams from four countries generated significan­t lodging tax revenue during the inaugural Concacaf W Gold Cup, which concluded March 10.

▶ VENUES: Between the George R. Brown Convention Center (which in 2021 hosted the only World Table Tennis Championsh­ips in the U.S. in the event’s 95-year history) and NRG Park, planners have just less than 2 million square feet of exhibit space.

▶ FORWARD PROGRESS: Last year, the city logged one of its best years in hotel tax revenue, as the $38.6 million generated was 19% more than 2019. Houston added 1,600 rooms to its hotel inventory last year and 21 additional properties (950 rooms) are either under constructi­on or in final planning, including one adjacent to Minute Maid Park as part of an entertainm­ent center recently announced by the Houston Astros. A $1.43 billion project expansion of George Bush Interconti­nental Airport that began in 2018 is on track to finish next January.

▶ STAY AND PLAY: Spend a day at the Johnson Space Center and Space Center Houston or at the city’s walkable Museum District, which features 19 museums.

 ?? ?? The CFP Championsh­ip Game in January brought travelers to George Bush Interconti­nental Airport, which is undergoing a $1.43 billion expansion.
The CFP Championsh­ip Game in January brought travelers to George Bush Interconti­nental Airport, which is undergoing a $1.43 billion expansion.

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