Sports Business Journal

#15 San Antonio

- — D.B.

▶ RÉSUMÉ: Annual events include: San Antonio Stock Show & Rodeo (since 1949); college football Valero Alamo Bowl (1993); and All-American Bowl presented by American Family Insurance national high school football allstar game (2002). Other recent events include: 2018 NCAA Division I Men’s and 2021 Women’s Basketball Final Fours; 2023 Naismith Hall of Fame Division I college basketball tournament; 2023 USA Flag Football UA World Championsh­ips; 2023 National Sports Safety and Security Conference & Exhibition; and 2023 Forcecon Gaming Expo & Esports Championsh­ip.

▶ RECENT WINS: 2025 NCAA Division I Men’s and 2029 Women’s Basketball Final Fours.

▶ HISTORY: Before the city-owned Alamodome hosts next year’s NCAA Men’s Final Four (the event’s fifth visit to Mission City) and its fourth Women’s Final Four in 2029, the 31-year-old building will undergo a $29 million makeover. The city gains national television exposure every year during ESPN’s coverage of the Valero Alamo Bowl. Additional­ly, NBC and Peacock’s New Year’s weekend coverage of the All-American Bowl is annually the most-watched high school sporting event on TV. The San Antonio Stock Show & Rodeo, a two-week event that draws 1.5 million visitors annually to Frost Bank Center, wrapped up its 75th year in February.

▶ VENUES: The 3,100-seat, $70 million Boeing Center at Tech Port was designed to host esports events. The San Antonio Spurs’ $500 million training facility, Victory Capital Performanc­e Center, opened last fall next to Six Flag Fiesta Texas with 500,000 square feet of event-use space.

▶ FORWARD PROGRESS: Half a dozen hotels are under constructi­on in the city, including the $158 million renovation at the 391-room InterConti­nental San Antonio on the celebrated River Walk, and the new The Monarch, a 200-room hotel at Hemisfair, the 1968 World’s Fair site.

▶ STAY AND PLAY: The River Walk, also known as Paseo del Rio, is a 15mile must-do, as is, of course, the site of the Alamo.

 ?? ?? The NCAA Men’s Final Four visited San Antonio in 2018 and will return in 2025 for the fifth time.
The NCAA Men’s Final Four visited San Antonio in 2018 and will return in 2025 for the fifth time.
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