Sports Business Journal

Jeff Bourne, James Madison University

-

Jeff Bourne is going out on top.

Bourne, who is retiring at the end of the academic year after a 25-year run at James Madison, oversaw one of the most impressive years in the school’s athletic history. After transition­ing from the FCS to FBS in 2021, the Dukes football program went 11-2 last fall and netted a visit from ESPN’s “College GameDay,” which set attendance records for the Nov. 18 show. The Dukes men’s basketball team, meanwhile, went 32-4 and upset fifthseede­d Wisconsin in the first round of the NCAA Tournament.

During the 2023 fiscal year, JMU surpassed 5,000 annual donors for the first time in school history and raised a record $4.7 million for the annual fund and $6.3 million in total giving. JMU also sold out of football season tickets for the first time and broke single-game and season average attendance records. Men’s basketball averaged home attendance above 4,300 in back-to-back years for the first time since 1998.

Bourne’s final year at JMU included completing the conversion of the Convocatio­n Center from a basketball facility to one that will support eight sports and includes a venue for the volleyball program. Additional­ly, the school completed an expansion of its softball facility, adding 900 seats, a new press box and enhanced lighting and playing surface.

James Madison also dedicated new game-day locker rooms and sports medicine space at its Sentara Park complex (men’s and women’s soccer, lacrosse and track and field) and constructe­d an ESPN+ broadcast control room in the Atlantic Union Bank Center.

 ?? ??

Newspapers in English

Newspapers from United States