Facing higher grocery prices, shoppers change their habits
Susan Pollack, a property manager who was shopping one afternoon this month at a Costco in Marina del Rey, California, said she was startled that the price of a bulk pack of toilet paper had surged from $17 to $25.
At her local kosher butcher shop, the prices were rising even higher: more than $200 for a fivepack of short ribs.
“I told my husband, ‘We’re never having short ribs again,’ ” she said.
Global forces such as supply-chain disruptions, severe weather, energy costs and Russia’s invasion of Ukraine have contributed to rising inflation rates that have spooked stock market investors and put President Joe Biden’s administration on the defensive.
But the pressure is felt most directly by shoppers doing their weekly runs to grocery stores, where some items that used to be plentiful have been missing for months and where prices for produce, meat and eggs remain stubbornly high.
At a Stop and Shop in Elizabeth, New Jersey, Hagar Dale, a 35-year-old Instacart shopper, pointed out that a single packet of powdered drink mix that once sold for 25 cents shot up to 36 cents in early May. Two days later, it was selling for 56 cents, she said.
“Lord forbid if you have a big shop to do,” Dale said as she left the grocery store with a customer’s order. “You’re penny-pinching.”
Such price hikes have led to sticker shock, resignation and a determination to sniff out bargains.
“You look for more deals,” said Ray Duffy, a 66-year-old retired banker in an “Unapologetically American” T-shirt who was coming out of a Lidl grocery store in Garwood, New Jersey, recently.
“You go shopping,” he said. “It’s something you do.”
Store-hopping and bribing with banana bread
There are plenty of supermarkets in South Riding, Virginia, where Susana Yoo lives.
But she drives 9 miles to Centreville to shop at H Mart, a Korean grocery store, where fresh vegetables, like large bunches of scallions, cost slightly less. From there, she will go to Trader Joe’s, which has “pretty good prices for meat.”
Then, it’s off to Costco for nonperishable bulk items that can be stored.
To save a little money, “I have to go to three different places,” Yoo said.
Alyssa Sutton, a 53-year-old home-theater business owner, left King’s Food Market in Short Hills, New Jersey, a grocery chain where a 13-ounce jar of Bonne Maman preserves was selling for $6.49.
“This inflation thing is a real problem,” she said. “When you’re paying twice as much to fill your gas tank and twice as much for everything, you’ve got to say to yourself, ‘Well, do I really need to buy everything at King’s?’”
Sutton said she grabs staples at King’s, then drives to cheaper markets like Trader Joe’s, where she says fruit and vegetables are more affordable.
“It takes time,” she said. “It takes planning.”
Lisa Tucker, 54, of Gainesville, Virginia, drives a few extra miles to Giant because the food prices are lower than they are at stores closer to her house. She buys in bulk when the prices are favorable — on a recent run she bought eight boxes of cereal because they were selling for $1.77 each — and has enrolled in multiple loyalty rewards programs.
“It’s strategic,” she said. Tucker also looks for meat that is nearly expired — and therefore steeply discounted.
On a recent Tuesday, Tucker snapped up a soon-to-expire 1-pound package of beef for $3.74, marked down from $7.49. To get a heads-up from meat department staff members about such deals, she said she will sometimes bring them homemade banana bread.
Tucker tells them: If a discount sticker is about to be slapped on some Boar’s Head bacon, “let me know.”
Eating less meat and planning menus on the fly
Angie Goodman, a housekeeper from Culver City, California, usually eats meat once a week. But now that steaks have doubled in price, she said she might have to cut back to once a month.
Goodman, 54, said she makes about $15 an hour, a figure that has remained stagnant as the cost of living has skyrocketed.
“Basic things are very expensive,” she said. “It’s crazy.”
Isabel Chambergo, 62, a warehouse worker in Elizabeth, New Jersey, said that meals she once planned at home are now mapped out while she is shopping, so she can use her phone to scan items for digital coupons. That saves $10 to $15 per shopping trip, she said.
“That’s how I manage,” Chambergo said as she left a Stop and Shop in Elizabeth with her husband, Arturo, 62.
“It helps a little,” she said. “It’s not a lot, but I’m trying to buy healthy things that also fill us up.”
That is, if she can even find the ingredients she needs.
Chambergo said she used to buy a quinoa-and-rice mix at Stop and Shop that she used to make hearty soups. But it has not been on the shelves for at least two months.
Al Elnaggar, 22, and Hamza Mojadidi, 23, students at UCLA, were also shopping at the Costco in Marina del Rey, where they had bought several items in bulk, including clementines, cartons of water and ramen noodles.
Mojadidi said they have stopped buying eggs and cut back on halal meat, which was already more expensive than other cuts, because the animals are slaughtered in accordance with the Muslim religion.
Mojadidi said they stopped in front of the meat market at Costco, eyed the lamb shanks and walked away.
He said he considers himself luckier than other students at the university. At least, he said, he has a car and can drive to Costco to buy food in bulk and save some money.
“I’m just taking extra loans to pay for my expenses,” Mojadidi said. “I’m maxing out on my credit cards.”