HOT WHEELS CEL­E­BRATES 50 YEARS OF STARTIN’ ’EM YOUNG

Street Trucks - - WORD ON THE STREET - For more info, visit Hotwheels.com/50th.

CON­CEIVED IN 1968 BY AN IN­NO­VA­TOR, A ROCKET SCI­EN­TIST AND A CAR DE­SIGNER, HOT WHEELS 1:64TH SCALE DIE-CAST CARS WERE DE­SIGNED TO LOOK AWE­SOME AND PER­FORM ON TRACK.

Five decades later, the brand has evolved from a sim­ple, yet beloved, toy car with an or­ange track sys­tem into a fran­chise that of­fers fans of all ages mul­ti­chan­nel play ex­pe­ri­ences.

“For 50 years, Hot Wheels’ in­tu­itive ve­hi­cle play pat­tern has con­trib­uted to its suc­cess as the num­ber-one sell­ing toy in the world,” said Chris Down, se­nior vice pres­i­dent and Global Brand GM, Hot Wheels. “Since its in­tro­duc­tion in 1968, the brand has evolved from a sim­ple toy into a true life­style brand that cham­pi­ons the chal­lenger spirit through gam­ing, digital con­tent, part­ner­ships and live ex­pe­ri­ences span­ning mul­ti­ple gen­er­a­tions and ages. This has al­lowed the brand to re­main rel­e­vant to kids and adults and see record growth over the past three years.”

To cel­e­brate this an­niver­sary,

Hot Wheels is in­tro­duc­ing a year­long lineup of live ex­pe­ri­ences, new prod­ucts and com­pelling con­tent.

Hot Wheels is launch­ing the largest Hot Wheels trav­el­ing car show in search of a cus­tom ride wor­thy of be­ing made into a Hot Wheels die-cast toy. The tour launched at Hot Wheels head­quar­ters ear­lier this year and will have vis­ited 14 Wal­mart stores across Amer­ica by the time it’s done.

One win­ner will be cho­sen from each stop to win a spot to show their car at the world-renowned SEMA Auto Show, where one ve­hi­cle will be cho­sen and im­mor­tal­ized as a Hot Wheels die-cast toy. Re­main­ing tour stops in­clude: Au­gust 4, Seat­tle, WA

Au­gust 11, Detroit, MI

Au­gust 25, Dal­las, TX

Septem­ber 8, Mi­ami, FL Septem­ber 22, Scotts­dale, AZ Oc­to­ber 6, Wash­ing­ton D.C. Oc­to­ber 20, Los An­ge­les, CA

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