HOT WHEELS CELEBRATES 50 YEARS OF STARTIN’ ’EM YOUNG

CONCEIVED IN 1968 BY AN INNOVATOR, A ROCKET SCIENTIST AND A CAR DESIGNER, HOT WHEELS 1:64TH SCALE DIE-CAST CARS WERE DESIGNED TO LOOK AWESOME AND PERFORM ON TRACK.

Five decades later, the brand has evolved from a simple, yet beloved, toy car with an orange track system into a franchise that offers fans of all ages multichannel play experiences.

“For 50 years, Hot Wheels’ intuitive vehicle play pattern has contributed to its success as the number-one selling toy in the world,” said Chris Down, senior vice president and Global Brand GM, Hot Wheels. “Since its introduction in 1968, the brand has evolved from a simple toy into a true lifestyle brand that champions the challenger spirit through gaming, digital content, partnerships and live experiences spanning multiple generations and ages. This has allowed the brand to remain relevant to kids and adults and see record growth over the past three years.”

To celebrate this anniversary,

Hot Wheels is introducing a yearlong lineup of live experiences, new products and compelling content.

Hot Wheels is launching the largest Hot Wheels traveling car show in search of a custom ride worthy of being made into a Hot Wheels die-cast toy. The tour launched at Hot Wheels headquarters earlier this year and will have visited 14 Walmart stores across America by the time it’s done.

One winner will be chosen from each stop to win a spot to show their car at the world-renowned SEMA Auto Show, where one vehicle will be chosen and immortalized as a Hot Wheels die-cast toy. Remaining tour stops include: August 4, Seattle, WA

August 11, Detroit, MI

August 25, Dallas, TX

September 8, Miami, FL September 22, Scottsdale, AZ October 6, Washington D.C. October 20, Los Angeles, CA