RAM INTRODUCES NEW ‘BUILT TO SERVE EDITION’ TRUCKS
RAM Truck will honor the five service branches of the United States Armed Forces with a series of “Built to Serve Edition” trucks. Ram will honor each of the five U.S. military service branches with two specially selected exterior paint colors that evoke the spirit, mission and history of that service. One of each branch’s “Built to
Serve Edition” models will be offered in a new low-volume paint option exclusive to this program.
A new “Built to Serve Edition” model, representing another one of America’s land, air or sea-based military branches, will launch approximately every three months. Ram “Built to Serve Edition” trucks feature other unique interior and exterior features that set them apart, including a United States flag and Built to Serve decal on each of the rear quarter panels.
The “Built to Serve Edition” trucks get additional stylish exterior cues, including 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior.
Each of the new Ram front ends gets a unique treatment consisting of an all-black grille and surround, black bumpers and black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps and dual 4-inch black exhaust tips.
Inside, each of the five branches of “Built to Serve” Ram trucks is accented with unique, corresponding color stitching: Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green or Orange.
As part of the Built to Serve initiative, Ram is bringing further attention to its volunteer initiative called Ram Nation. Ram Nation has been organizing grassroots volunteer events since 2015 and, through the launch of the “Built to Serve Edition” trucks, is reinforcing its commitment to recognizing those who serve our nation and our communities.