Find best agent to sell your home

Sun Sentinel Broward Edition - Homespot - Broward East - - FRONT PAGE -

I want to list the house and then sit back have the agent/com­pany do the work. The house will be listed for more than $400,000. A:

The In­ter­net is great for so many things but at times you just can’t get the right in­for­ma­tion or the in­for­ma­tion you need. What you’re run­ning into are com­pa­nies that have made a for­tune gen­er­at­ing “leads” for real es­tate agents and bro­kers. You’re be­ing driven to their page by search en­gine op­ti­miza­tion or per­haps ads that have been pur­chased tar­get­ing you. It’s not a great way to pick an agent.

Here’s how to start: Drive around and look at who is list­ing homes sim­i­lar to yours in your neigh­bor­hood. Call some of these com­pa­nies on the phone and ei­ther ask for the agents who have listed the prop­er­ties or ask to speak to the man­ag­ing bro­ker. You can dis­cuss with the man­ag­ing bro­ker which spe­cific agents have the high­est num­ber of sales for your neigh­bor­hood. At least that way you’ll be talk­ing to some­one who is ac­tive in your neigh­bor­hood. Your zip code may be far too large to get you the right per­son.

You should also know that by hav­ing the “top” per­form­ing per­son, that per­son could be some­one with few ac­tual sales but se­ri­ously high sales prices. Would you want a per­son that has done 100 sales in the $400,000 price range or the per­son that has done 10 sales in the $4 mil­lion range? They both might show up as hav­ing the same per­for­mance but the first one might know your mar­ket far bet­ter than the up­per-end mar­ket real es­tate agent.

You also can find out if smaller com­pa­nies are suc­cess­ful in your neigh­bor­hood. Just be­cause the agency is small on a na­tional scale doesn’t mean that they might not be right for you and your neigh­bor­hood. It’s pos­si­ble that there is one par­tic­u­lar bro­ker­age house that has done quite well in your neigh­bor­hood and is well known for its list­ings there. If so, you might want to find out who works your area and talk to them. (Again, drive around and jot down the names of com­pa­nies and agents who cur­rently are list­ing prop­erty in your neigh­bor-


Once you in­ter­view sev­eral agents, you can ask them to come over and see what they have to say about your home, the neigh­bor­hood and the mar­ket. You can ask them to pre­pare a com­par­a­tive mar­ket anal­y­sis (CMA) and to give a rec­om­men­da­tion as to what they would think the list­ing price should be for your home.

Once you have all that in­for­ma­tion, you can make a smarter de­ci­sion and choose an agent who is a good fit.

As for us­ing a dis­count bro­ker, we don’t think that one will be a good choice for you. You said you want to sit back and have the list­ing bro­ker do all the work. With that said, most dis­count bro­kers will have you do some of the work. They may list the home and have you show it, or charge you for each item you have them do.

It seems to us that you are look­ing for a full-ser­vice com­pany to help you sell your home. Good luck.

Ilyce Glink is the cre­ator of an 18-part we­bi­nar and ebook se­ries called “The In­ten­tional In­vestor: How to be wildly suc­cess­ful in real es­tate,” as well as the au­thor of many books on real es­tate.

(c) 2015 Ilyce R. Glink and Sa­muel J. Tamkin. dis­trib­uted by Tri­bune Con­tent Agency, LLC.

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