Sun Sentinel Broward Edition

Does character matter in the NFL?

- By Alan K. Fertel Alan K. Fertel is a partner and chairman of the sports and entertainm­ent law group at Weiss Serota Helfman Cole & Bierman and vice (and acting) chair of the Miami Dade Sports Commission. He has consulted with eight first-round draft pick

This will be a very important year for the NFL. Escaping the shadows of the last NFL season will be difficult. But the question remains: What will be the direction and future of the NFL?

The 2015 NFL Draft could be a key indicator of just what the NFL wants to portray to the public in the years to come. What is the brand? And how tarnished is the NFL shield, a once-almighty, pristine, untarnishe­d and seemingly invincible mark. It’s at a crossroads and player conduct is at the forefront.

This year, the No. 1 question in the NFL Draft for the teams and owners is whether Jameis Winston — a young man who had been accused of rape; who was accused of stealing crab legs; and who has stood on a table in the FSU student union and uttered vulgaritie­s about a part of the female anatomy (most of this conduct occurring after having won the Heisman Trophy and the national championsh­ip) — will be drafted with a team’s first pick. The Tampa Bay Bucs took him Thursday night with the top pick.

There are more issues than just Jameis Winston that the NFL is facing for the upcoming season. What will the perception be of other recent offenders? Does former Miami Dolphins lineman Richie Incognito take advantage of the second chance that Rex Ryan and the Buffalo Bills have given him?

What about Adrian Peterson? Will the Vikings keep him or will other teams get in the mix? How will his dark cloud of child-abuse allegation­s affect his impact on the team chemistry and the game? Surely any team that signs him will have to answer many questions.

Finally, Ray Rice may have been the biggest black eye for the NFL last year. While other players are getting second chances, will a team see fit to give a once-talented running back a second chance? Does the perception then become that team is condoning domestic abuse?

What is more important, winning or public perception? In drafting Winston, what message does it send to the players, the fans, the sponsors and, more importantl­y, to the youth? Does character really matter? Does player conduct really matter? Or is it, as we all suspected, only about wins and losses and attendance and profit? The NFL is at a crossroads and by its conduct (the conduct of its owners) in selecting Winston, they will let us know the answer to these questions.

What is more important, winning or public perception?

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