Com­pa­nies are med­i­cal, eco­nomic ‘game chang­ers’

Sun Sentinel Broward Edition - - MONEY - By Mar­cia Her­oux Pounds Staff writer FO­RUM, 7B

From limb-length­en­ing pro­ce­dures tore­mov­ing skin can­cer with­out a scar, two in­no­va­tive Palm Beach County med­i­cal op­er­a­tions are making a dif­fer­ence in both pa­tients’ lives and in the lo­cal econ­omy.

On Thurs­day, at its 2017 Eco­nomicDevel­op­men­tFo­rum, the Busi­ness Devel­op­ment Board of Palm Beach County fea­tured tech­nolo­gies and in­no­va­tions that are ex­pected to have fu­ture im­pact on the county, in­clud­ing med­i­cal in­no­va­tions.

In med­i­cal tech­nol­ogy, Pa­ley In­sti­tute in West Palm Beach and Sen­sor Health­care in Boca Ra­ton were touted as “game chang­ers” in health care that are bring­ing med­i­cal tourism to Palm Beach County.

Dr. Dror Pa­ley, founder of Pa­ley In­sti­tute, said he be­lieves “Palm Beach County can be­come a med­i­cal tourism dis­trict,” giv­ing his own or­tho­pe­dic and­spine treat­ment cen­ter asan ex­am­ple.

Pa­ley moved his prac­tice from Mary­land to the warmer cli­mate of West Palm Beach in 2009, to lo­ca­teon­the grounds of St. Mary’s Med­i­cal Cen­ter in West Palm Beach.

More than 90 per­cent of his prac­tice fol­lowed Pa­ley, as well as pa­tients. The in­sti­tute now em­ploys 250 peo­ple.

Pa­ley In­sti­tute, which spe­cial­izes in meth­ods and de­vices to help chil­dren and adults who have one leg that’s shorter than the other, now does 1,500 surg­eries a year­with pa­tients com­ing from the 50 states and 90 coun­tries, Pa­ley said.

Those pa­tients book 5,000 nights in Palm Beach County ho­tels, aswell as pa­tron­iz­ing the county’s restau­rants, phar­ma­cies and other busi­nesses, he said.

“We of­fer not only hope, but re­al­is­tic hope and so­lu­tions not avail­able else­where,” said Pa­ley, who ini­tial­ly­went to Rus­sia and Italy to study med­i­cal tech­niques and has de­vel­oped more than100of his own sur­gi­cal pro­ce­dures.

“In­no­va­tion is at the heart of it — look for the square pegs — those are the ones who change theworld,” Pa­ley said.

Joseph Sar­dano, CEO of Sen­sus Health­care in Boca Ra­ton, said many pa­tients are seek­ing al­ter­na­tives to surgery. His­com­pany’s prod­ucts use su­per­fi­cial ra­di­a­tion ther­apy that of­fer a non-sur­gi­cal treat­ment of basal cell skin can­cer.

Thetreat­ment de­liv­ers a dose of ra­di­a­tion that goes only deep enough to at­tack the can­cer cells, and doesn’t leave a scar, he said. Typ­i­cally, sur­geons rec­om­mendMoh’s surgery, where thin lay­ers of skin are sur­gi­cally re­moved. Surgery costs more and the wound can take a month to heal, Sar­dano said.

Most pa­tients want to avoid the scars and long healing time.

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