Silly season involves serious dollars
Rumors flying at this point of NASCAR year
Matt Kenseth and Carl Edwards are teammates again, leading the parade of speculation otherwise known as “NASCAR’s silly season.
Could Kenseth possibly fill the slot left by Dale Earnhardt Jr. over at Hendrick Motorsports?
Could that slot have Edwards’ name on it, assuming hewants to return to racing after a one-year hiatus?
Will there be a wild card thrown into the mix if Brad Keselowski decides to leave Penske Racing to join Hendrick Motorsports? (Hint: Not likely.)
And what will become of the second seat at Furniture Row Racing nowthat Erik Jones has left the building?
All of these questions stir pure speculation and rumors. It is also the stuff that drives much of our sports landscape.
Every athlete is driven by opportunities, and plenty of those will arise in the 2018 Monster Energy NASCAR Cup Series.
“It’s definitely one of the most interesting silly seasons,” said Larry McReynolds, Fox Sports Analyst. “And I think what’s making it is just the change in landscape.”
We’re talking money. Everything involving everyone comes down to contracts and sponsorship dollars and which driver can deliver sponsors and cover expenses for the long haul of a 36-race season.
The trend does not favor veteran drivers who command bigger salaries. That obviously puts 2003 season champ Kenseth in the career crosshairs as his contract expires and gives Jones an opportunity.
Jones ismoving from Furniture Row Racing to Joe Gibbs Racing, a decision that wasn’t easy for owner Joe Gibbs. The team had to find room for Jones, a driver with rising potential. So thanks for the memories, Mr. Kenseth. At 45 and with sponsorship questions, your service is appreciated, but paying bills supersedes any emotional ties.
“We didn’t want to be here, but we wound up here and then we had to make a decision,” Gibbs told reporters in New Hampshire lastweekend.
But the upside is that it is trading salaries— undisclosed in the sport— of a veteran for a talented younger guy who comes at a cheaper price. Look at it froman owner’s perspective.
“I’m going to throwout hypothetical numbers,” McReynolds said. “I can put a veteran who is very talented and won a lot of races— maybe even won a championship— but he’s going to costme $8 million to $10 million a year.
“Or I can take a young driver who has (proved) he’s very talented, looks (as if ) he has the potential to win races and haswon races and championships in another series, and I can put him inmy car for maybe a third of what that veteran is going to cost me.” The answer is obvious. Rick Hendrick reached out to promote Chase Elliott when Jeff Gordon retired in 2015. Gibbs did the same with Daniel Suárez when Edwards retired and is doing so again with Jones. Jack Roush didn’t even bother filling the seat when Greg Biffle retired after the 2016 season.
“I’m not saying veterans are not worth what they’re getting,” McReynolds said. “I just think the business landscape is changing.”
Where does that leave Kenseth? Stay tuned.
“I don’t feel that’s an opportunity I’m going to have,” Kenseth said during an appearance on Sirius XM NASCAR Radio on Tuesday, addressing a possible Hendrick deal.
“I really don’t know. I honestly don’t have anything lined up for sure.
“I will say that I’m not really that worried. I’m not losing sleep over it. I’m not that concerned about next season.”
Furniture Row must now decide whether it wants to forge on with Martin Truex Jr. as a one-man force or fill the ride vacated by Jones, whowas on loan via an agreement with JGR.
And did we mention there might be another seat available if Danica Patrick— a marketing star but an underperformer during her six-year run in the Cup Series— doesn’t return to Stewart-Haas Racing? Or that it’s also expiring-contract time for veteran Kurt Busch, who is driving for SHR aswell?
The dynamics at Hendrick are also intriguing. Earnhardt Jr. is out after this season, retiring as a Cup regular. The tea leaves seem to favor William Byron— another young gun— above any veteran.
Perhaps it’s best to lay off the speculation and follow the advice of Kyle Busch, Kenseth’s teammate at JGR.
“As far as where he goes from here, I have no clue,” Busch said. “Literally, I try to pay as little attention to silly season as I possibly can as long as it doesn’t involve me.”