NRA videos have a message for ‘elites’

ATLANTA — The election of President Donald Trump and Republican control of Congress meant the National Rifle Association could probably rest easy that gun laws wouldn’t change for at least four years. But the NRA has begun a campaign not against pending legislation but what it sees as liberal forces bent on undoing the progress it’s made — and the political powerhouse is resorting to language that some believe could incite violence.

Using the hashtags (hash) counterresistance and (hash)clenchedfistoftruth, the NRA has put out a series of videos that announce a “shot across the bow,” and say the gun-rights group is “coming for you” and that “elites threaten our very survival.”

“The times are burning and the media elites have been caught holding the match,” NRA spokeswoman Dana Loesch says in one video aired on NRATV, the gun lobby’s web video site, as it shows footage of people fighting police, breaking storefront glass and burning the American flag.

The friction between the gun lobby and the media isn’t new. But critics of the NRA contend the organization is relying on the “fake news” mantra started by Trump to whip up its followers after a dip in gun sales that has taken place since Trump succeeded President Barack Obama, who favored stricter guncontrol laws.

“They’re not inventing this hyperangry, nasty partisan tone but piggybacking on Trump’s approach. Of course, NRA voters by and large are Trump voters, so they would be sympathetic to that kind of message,” said Robert Spitzer, chairman of the political science department at State University of New York at Cortland, who has examined the firearms industry and Second Amendment issues extensively.

Spitzer, a member of the NRA as well as the Brady Center to Prevent Gun Violence, said it’s a pattern the NRA has exhibited as the group evolved from an almost exclusive focus on gun safety into a political beacon for conservatives who fear changes to the Second Amendment and the gun industry.

“It was Bill Clinton in the 1990s. In the early 2000s, it was John McCain. It was Hillary Clinton. It was the United Nations. They’ve held up the U.N. as ready to swoop in and take everybody’s guns,” Spitzer said. “The focus of their ire has changed, but the basic message has been the same.”

The NRA declined to comment on the videos to The Associated Press. But the NRA has produced videos saying the left and the media are out of control and feeding a false narrative that tea party conservatives are racists and Trump supporters are “toothless hillbillies.”

Wayne LaPierre, executive vice president of the NRA, said this month: “There is no longer any difference between our politicians and the elite media who report on them. These elites threaten our very survival, and to them we say: We don’t trust you, we don’t fear you, and we don’t need you. Take your hands off our future.”

Erich Pratt, executive director of Gun Owners of America, said it’s been a longtime frustration with journalists who, he contends, “ignore the violence and harsh rhetoric on the left while magnifying and twisting the words of those on the right.”