Real Estate is no longer “business as usual.”
Oneofthechallenges
today’s REALTOR® faces minute by micro-minute is just what you would think: Technology. There’s a huge technology-skills gap between baby boomer agents and their Generation-X, -Y and -Z counterparts. Younger REALTORS® are moving away from Facebook, favoring Snapchat and Instagram as communication media.
Because the majority of Real Estate practitioners operate as independent contractors, sifting through a myriad of technology options to build his/her business plan, it’s fair to say most require the expertise of a trailblazing brokerage and a personal/business strategy. “Cutting-edge technology such as TOTALBROKERAGE— which offers agents contact-to-close power-- and agentcentric training are the new staples for professionals. Communication is key and lateral relationships provide a powerful tool to Real Estate professionals,” says Ben Schachter, Broker-President for the Signature Real Estate Companies.
Schachter, who co-founded TOTALBROKERAGE, reports the strategic software has received widespread acclaim since its launch in 2017, through Real Estate media giant, Inman. It is in full transactions use with the Miami Association of REALTORS® and the Signature Real Estate Companies.
A newer agent must develop an “intern” mentality, of course, to truly learn the ropes of Real Estate. “Conversely, the more seasoned practitioner will learn the dramatic power of specialized Real Estate software and social media platforms by listening and learning from their newer colleagues,” Schacter adds. G.