On this channel, real estate is the star
Programs will showcase property that’s for sale
If pretty houses are your thing, you’ll want to check out a new streaming channel dedicated to Palm Beach County real estate starting Monday.
Called Lang Realty TV, after the real estate company, the channel at Langrealty.tv will showcase 30-minute programs about luxury living and properties for sale.
“It’s really to promote South Florida’s real estate in general,” said Danielle Silverman, writer and executive producer for Lang TV’s content. Her company, BYL Network, will do the broadcasting.
The shows will “educate you, motivate you” and show you a “plethora of homes in all different price ranges… and get into details — the kitchen, backyards, ocean, waterfront,” as well as lifestyle options such as art festivals, restaurants and shopping, Silverman said.
“We live in one of the most beautiful places in the world. Why not showcase it?”
Reality television, especially centered on real estate, is a crowded neighborhood.
On television, the Bravo network has “Million Dollar Listing New York.” (“Million Dollar Listing Miami” is no longer on the air.) And the HGTV network has, well, everything home-related, including “Property Brothers,” “Love It or List It” and “House Hunters,” which has occasionally filmed in South Florida.
But Lang Realty TV says there’s an unfilled niche — and that’s streaming online, and completely local. Because the network is internet-based and not on cable, viewers can watch it on
“It’s really to promote South Florida’s real estate in general.” Danielle Silverman, BYL Network
their computers, smartphones or smart TVs. There is also a Lang TV app for viewers with Roku or Hulu.
“HGTV and Bravo are very far away,” said Silverman, who has produced shows for the Food Network and AME TV and had a motorcycle show on ESPN. “This is feeling that emotional connection: I live here in South Florida, I want to see that house, and you can go to that house.”
Lang TV will feature 30-minute shows on homes for sale and the amenities available in those communities, such as “Luxury Living at The Oaks,” which is in Boca Raton, and “Luxury Living at Delaire Country Club” in Delray Beach.
“Obviously we will evolve,” Silverman said about future programming, which could include makeover shows. Landscaping ideas with professional architects and staging tips to fix up homes before putting them on the market will also be addressed.
Scott Agran, president of Lang Realty, said he’s excited about the “digital conversion between TV and the internet.”
“On our own property channel, we’ll be able to reach the world with descriptive ways for people to see our listings in ways no one else is doing right now.” he said. “We can really reach the global markets and expose South Florida properties to them.”