Marlins unveil new logo, team colors for upcoming season
After teasing a new look for the past month, the Marlins officially unveiled their logo and new color scheme Thursday.
Miami released a 90-second video on its Twitter account, culminating with the reveal of the new logo. The new emblem features a Marlin, splashed with Caliente Red, Miami Blue, Midnight Black and Slate Gray, and a pattern of baseball seaming. The team’s secondary logo contains the same color scheme, but with the Marlin circling a prominent modern script “M.”
The Marlins have teased their new logo for the past week with their #OurColores campaign. Each day, the team has revealed pictures of its new color palate and pieces of their new uniforms on social media.
The team will unveil its new uniforms Friday morning. New merchandise will go on
sale at the same time.
Under its new ownership group, led by Bruce Sherman and Derek Jeter, the Marlins are trying to start fresh, making a number of changes throughout the organization. In terms of appearance, the team did away with the orange jerseys for the 2018 season. Last month, the team removed the controversial home run sculpture — a 74-foot reminder of former owner Jeffrey Loria — out of center field and into the plaza outside the stadium.
Earlier this week, the Marlins announced changes to the ballpark, which include a new Center Field Zone in place of the sculpture and a standing room only area.
The franchise has had multiple logos and looks during its 25-year history. From its inception in 1993 through 2011, the team was known as the Florida Marlins, with teal featuring prominently in the color scheme.
After moving to Marlins Park in 2012, the team was rebranded as the “Miami” Marlins and changed its logo from a Marlin to a block M with rainbow colors. The team subtly tweaked the logo in 2017, changing the black in the M to white.