Sprouts Farmers Market to open its 2nd Broward store
Sprouts Farmers Market, the survivor after competitors Lucky’s Market and Earth Fare left Florida, will open its second Broward County store in Miramar on Wednesday.
The Miramar store is at 12216 Miramar Parkway, southeast of the Miramar Parkway’s intersection with South Flamingo Road, between Interstate 75 and the
Florida Turnpike.
The store, known as an affordable organic grocer, will open from 7 a.m. to 10 p.m. daily. Opening-day shoppers will receive a free reusable shopping bag with any purchase. Local customers can enter to win a $500 Sprouts gift card at sprouts.com/miramar.
Sprouts offers nearly
everything that Lucky’s did except the ability to stroll the store while drinking wine or beer.
Offerings include a prepared food bar, deli meats, fresh baked goods, meat and seafood, bulk items such as trail mix, grains and oatmeal, private label packaged foods, frozen entrees, health products, specialty beer and wines, and organic produce.
The Miramar location is targeted not only to shoppers in Broward but also Miami-Dade, which does yet have a Sprouts.
Sixteen other Florida locations preceded it in the state, mostly along the state’s west coast between Tampa and Naples. Two stores are open in Jacksonville, as well as one in Winter Park.
Sprouts opened its first
South Florida store in Wellington in March 2019 before entering Broward County last August at 930 S. Federal Highway in Deerfield Beach. A second Palm Beach County store opened last October in Jupiter. Its entry into Florida closely followed those of Lucky’s and Earth Fare, both of which closed their Florida stores after declaring bankruptcy earlier this year.
Lucky’s closed all but four of its 39 stores in the U.S., including all 21 Florida stores. Earth Fare closed all 40 of its stores, including recently opened locations in Boynton Beach and Palm Beach Gardens. But shoppers need not fear being jilted after becoming attached to Sprouts, based on company officials’ statements about the chain’s solid financial foundation. Headquartered in Phoenix, Sprouts operates more than 340 stores in 23 states — far more than its vanquished rivals had amassed. Sprouts was founded in 2002.
In February, Sprouts CEO Jack Sinclair told the trade website Progressive Grocer that it has been building toward sustained profitability by opening smaller stores that cost less to operate, expanding its private label offerings, reducing labor-intensive prepared food offerings and featuring fewer promotions.
The company learned from its competitors’ failures that “if you spend too much money and too much capital and invest too much in labor in certain categories, particularly in dairy and prepared foods, you can put yourself in a place where it’s very difficult to make the returns that you want to make,” Sinclair told the website.