Sun Sentinel Broward Edition

Impossible Burger can be delivered

- By Ron Hurtibise

Plant-based Impossible Burger still isn’t available in South Florida supermarke­ts, four years after it debuted in a New York City restaurant and nearly a year after it first showed up in supermarke­ts in Southern California.

But South Florida consumers can now have it delivered to their homes via Impossible Foods’ new online delivery service.

But be warned: It’s pricey to have it delivered.

A four-pack of 12-oz. packages costs $49.95 plus shipping, according to the Impossible Foods’ website.

By comparison, Ralphs supermarke­t in Rancho Cucamonga, Calif., will sell you the same four 12-ounce packages for $31.96. Of course, first you have to travel to California which will significan­tly increase the price. Ralphs doesn’t ship the product.

The product, which enthusiast­s have hailed as the first vegetable

based burger that tastes like actual meat, has won fans in South Florida who’ve sampled it in restaurant­s ranging from Duffy’s Sports Grill to Burger King. But until now, it hasn’t been available for South Florida home chefs to use in their own recipes.

Impossible Foods says the product can be used in just about any recipe that calls for beef. Recipes on its website include tacos, chili cheese fries, sloppy joes, cheesestea­k sandwiches, chorizo and claims, spaghetti and meatballs, lasagna, quesadilla­s, and gyros.

Home chefs can find 40 more recipes in the book “Impossible: The Cookbook,” available from Impossible Foods website, Amazon.com or Barnes & Noble.

Other configurat­ions available for home delivery are:

■ Package of 10 quarterpou­nd patties and two 12-ounce packages for $59.99.

■ A five-pound package for $64.99.

■ Two packages of 10 quarter-pound patties for $69.99.

Consumers who spend more than $75 get free shipping. Neither a news release about the availabili­ty of home delivery nor the company’s website mentions availabili­ty of the Impossible Sausage pork substitute recently introduced for Burger King’s Impossible Croissan’wich.

If delivery of Impossible Burger seems too expensive to justify, you can find its main competitor, Beyond Burger, throughout South Florida, including Publix, Winn-Dixie, Walmart, Target, and BJ’s Wholesale Club.

Walmart sells two quarter-pound Beyond Burger patties for $4.84.

A story comparing by the tech-oriented website CNET.com comparing the two products found that both burgers can be labeled vegan because neither contains any animal products or byproducts.

Impossible Burger’s main protein source is laboratory-derived soy leghemoglo­bin, which makes the burger “bleed.” Beyond Burger gets its red color from beet extract.

CNET says the Impossible Burger “tastes enough like real beef to gross out vegetarian­s,” while Beyond Burger leaves a “somewhat coconut-y aftertaste.”

Whether they are a healthier alternativ­e to real beef is subject to debate.

Both products rely heavily on added flavors and nutrients to appeal to beef eaters.

A quarter-pound serving of each contains about 300 calories, 20 grams of protein and nearly 400 milligrams of sodium. The Beyond Burger packs 20 grams of fat, while Impossible Burger has 14 fat grams. A similarsiz­e burger patty has slightly fewer calories and fat and a fifth of the sodium.

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 ?? IMPOSSIBLE FOODS ?? You still can’t buy it in South Florida grocery stores, but Impossible Burger is now available for home delivery directly from its manufactur­er.
IMPOSSIBLE FOODS You still can’t buy it in South Florida grocery stores, but Impossible Burger is now available for home delivery directly from its manufactur­er.

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