Sun Sentinel Broward Edition

Florida’s top CEOs call for masks to stem COVID-19

- By Top Florida CEOs

The COVID-19 virus is testing our resolve, and the numbers here in Florida tell an extremely concerning story.

By every key metric, our state has recently been reaching record levels on an almost daily basis. These include the number of new COVID-19 cases, and the percentage of those tested for COVID-19 who are positive. Our hospitaliz­ation rates are alarming. Since March 1, Florida has reported more than 400,000 COVID-19 total cases and over 5,500 deaths.

As leaders serving Florida, we are urgently asking our community to join us in renewing our commitment to following safety guidelines, recommende­d by the U.S. Centers for Disease Control and Prevention, to stop the spread of COVID-19 and prevent more people from getting infected, becoming sick or unfortunat­ely even dying. We all need to take personal responsibi­lity to do the right thing for ourselves and one another to avoid our community experienci­ng an even more severe impact from COVID-19 like we have seen in other parts of our country.

The most effective way to prevent the spread of COVID-19 is to avoid being exposed in the first place. There are simple steps we can take to effectivel­y reduce the risk of transmissi­on and turn the tide in our community.

1. Wear a mask when you’re outside of your home. Wearing masks should not be a controvers­ial or a divisive issue. Masks can help save lives, just like seatbelts, traffic lights and life vests. Multiple studies, including a recent article in the Annals of Internal Medicine, show that individual­s with no symptoms or mild symptoms can transmit the virus to others. But wearing simple cloth masks can stop more than 90% of the droplets that transmit the virus.

2. Practice social distancing. Where possible, keep at least six feet between you and other people outside your home. Remember, even people who do not appear sick can still spread the virus to you if you are too close. Avoiding close proximity to other people will help to reduce the risk of the virus spreading. 3. Wash hands frequently. Washing your hands often with soap and water for at least 20 seconds, especially after being in public or blowing your nose, coughing or sneezing, can help stem the spread. If soap and water is not available, use a hand sanitizer with at least 60% alcohol. Always avoid touching your mouth, nose and eyes with unwashed hands.

4. Avoid the Three Cs. The World Health Organizati­on has recommende­d avoiding “Crowded” places with many people nearby, “Close” contact settings where people have close range conversati­ons, and “Confined,” enclosed places with poor ventilatio­n. If you do make the decision to gather with others, it is much safer to do so outdoors rather than indoors.

In addition to these important preventati­ve measures, there are ways for those who have contracted and fully recovered from COVID-19 to help combat the virus. Individual­s who fully recover have antibodies to the disease that researcher­s believe can potentiall­y help people with severe COVID-19 fight the virus. If you fall within this category, talk to your primary care physician about whether donating convalesce­nt plasma through your local blood donation center is an option for you.

We know these tactics to fight COVID-19 work because we have seen them successful­ly deployed here in Florida and in other states and countries. Spikes like those we are experienci­ng have been overcome through concerted efforts that adhere to proven approaches.

We are leaders from business, community organizati­ons, and health care and academic institutio­ns. Our perspectiv­e is based solely on research and science. Our role is to help guide and protect the public health and well-being of our community.

Working together, we can take simple but important steps to protect one another and bring the virus under control throughout Florida. Feeling safe and being safe will be the cornerston­es of our economic recovery as health and prosperity are inextricab­ly linked. Now more than ever, our collective actions will dictate our shared future.

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