Sun Sentinel Palm Beach Edition
Bowl sponsors in flux
Capital One may take over Orange Bowl sponsorship
South Florida’s Discover Orange Bowl may get a new title sponsor.
Capital One is reportedly ending its sponsorship of Orlando’s top bowl and is in negotiations to take over as the Orange Bowl’s title sponsor. It’s all part of a bigger bowl sponsorship shakeup first reported by the Sports Business Journal Monday.
Tostitos and Discover have told ESPN — the media rights holder for both games — that they plan on ending their sponsorships with the Fiesta and Orange bowls. Both bowl games are part of the new College Football Playoff.
Tostitos is one of the longest running title sponsors in college football. Its decision would end an 18-year relationship with the bowl game.
Monday’s news was a surprise among industry insiders and some speculated a price increase in the sponsorship deal could have led to the move, according to the report. Under the old Bowl Championship Series format, sponsorship ranged from $15 to $20 million annually. Under the new playoff, those numbers reportedly could be closer to $25 million annually.
Capital One has been a sponsor of the Orlando bowl since 2000. Discover has been the title sponsor of the Orange Bowl since 2011.
ESPN owns the title sponsorship and broadcast rights for the Orlando bowl through 2018 and it will be up to the network to secure a sponsor for the New Year’s Day game, according to a source familiar with the deal. Should a name change occur, there would be no financial impact on the game itself.
In the past, ESPN has secured sponsorships for other bowl games. It’s a similar situation to what happened in 2000, when ABC secured Capital One as the title sponsor.
Officials from Orlando’s Florida Citrus Sports, which runs the Russell Athletic and Capital One bowls, and the Orange Bowl all declined to comment when contacted by the Sentinel Monday. ESPN also declined to comment on the Sports Business Journal report.
The Citrus Bowl is currently going through a $207 million renovation, which is expected to update the 78-year-old facility, bringing it into the modern era. The project is expected to be completed in time for the Florida Classic in late November.
’Canes lauded
Camp won’t start until early August, but some pre-season honors are continuing to roll in for some of the Hurricanes.
Nine Miami players were named to Phil Steele’s preseason All-ACC teams, with running back Duke Johnson and linebacker
Denzel Perryman earning spots on the first team.
Johnson, who suffered a season-ending ankle injury in Miami’s loss to Florida State in November, rushed for 902 yards in six touchdowns in eight games last season to earn secondteam All-ACC honors. Perryman had a team-high 108 tackles in 13 games last season.
Receiver Stacy Coley, offensive tackle Ereck Flowers and defensive end
Anthony Chickillo, who were all second-team selections in the 2014 College Football Preview released on Wednesday.
Coley, who was the only FBS player to score a touchdown four ways last season (rushing, receiving, kick return and punt return), earned a spot on third team as a puntreturner along with wide receiver Phillip Dorsett and center Shane Mc Dermott. Tight
end Clive Walford and Tracy Howard were named ACC fourth-team selections.