Sun Sentinel Palm Beach Edition
Will Arnold fire up ‘Apprentice’ fans?
Does “The New Celebrity Apprentice” have life after Donald Trump?
The president-elect remains an executive producer on the reality contest, which underscores how he treasures the show. He wouldn’t be on his way to the White House without NBC, the “Apprentice” franchise and executive producer Mark Burnett (“Survivor,” “The Voice”).
The Trump connection could help in increasingly competitive television, when longrunning series seize any gimmicks for attention.
But with The Donald gone as host, it falls to new host Arnold Schwarzenegger to galvanize the board room when the series debuts at 8 p.m. Monday on NBC. In the same hours, ABC counters with “The Bachelor” and bad-boy Nick Viall as the title character, casting that stunned many fans.
“The New Celebrity Apprentice” will need Schwarzenegger’s star power, from movies and politics, to entice viewers. There’s the mystery, too, about his variation on Trump’s “you’re fired.”
Schwarzenegger’s advisers include revered investor Warren Buffett, former Microsoft CEO Steve Ballmer, TV producer and host Tyra Banks and actressentrepreneur Jessica Alba. A lot of energy is going into breathing new life into “Celebrity Apprentice.”
The show is stocked with celebrities from reality TV: Vince Neil, Laila Ali, Brooke BurkeCharvet, Nicole “Snooki” Polizzi, Kyle Richards, Porsha Williams, Matt Iseman and Carson Kressley. The others are Carrie Keagan, Lisa Leslie, Carnie Wilson, Eric Dickerson, Boy George, Jon Lovitz, Chael Sonnen and Ricky Williams.
They’re all scrambling for charity, but they’ll also be helping NBC learn if the show can go on.
Other reality series remain surprisingly durable. CBS’ “Survivor” is coming off an entertaining season filled with plot twists and memorable players. ABC’s “Dancing With the Stars” keeps going through shrewd casting of celebrities and the charming artistry of the professional dancers. New coaches Alicia Keys and Miley Cyrus helped freshen NBC’s “The Voice.”
The best reason to watch “The New Celebrity Apprentice” may be Buffett for his business savvy. He’s the real thing, a rarity in reality TV. Arnold Schwarzenegger takes charge in the board room when the series debuts at 8 p.m. Monday on NBC.