Sun Sentinel Palm Beach Edition
Confectionary artist bakes with love
Lindsay Morrison’s job, as lead confectionary artist at Sweet Guilt by Angelica in Sunrise, blends her passions for sales and baking, she says. Morrison has worked as a wedding planner, in catering and group sales, and currently holds another job as pastry chef instructor at Sur La Table — Mizner Park. It’s what she brings to the table now, says Morrison, that energizes her. Those qualities include her artistic viewpoints, knowledge and strategic insights.
What I do: I’m mainly responsible for growing our team, overseeing day-to-day aspects, supervise projects and work on the sales side.
Resume
Education: University of Florida, advertising and international culinary center, degree in pastry arts; Pastry School at the International Culinary Center, New York.
Myth-busting
The secret: Being diligent and exact are important requirements to success in this business because baking is a total science. Yet, creativity is important. Baking is definitely an art. And, love is an ingredient, as cheesy as that might sound.
It’s mental: The culture here is about getting it right. There’s less of a focus on mass production and bulk recipes. Decorating takes time, and that time is well planned for — and that shows in our finished work.
This business isn’t just all sugar and honey: This job can be challenging, and physically demanding.
On the job
Typical day: Depending on our orders, holidays, meetings or tastings, it’s a great environment to foster creativity and think outside the box.
Career Strategies
What’s new: Personalization — much of it driven by social media. It’s become a best practice to browse Instagram and Pinterest pages to create something special, and different, for each person.
Professional development: Though not always in the kitchen, every skill I’ve developed along the way in previous roles have contributed to my, ‘sweet,’ success, including networking and building a base of resources and mentors.
Advice to young professionals: Leave your ego at the door, aim to please, and help with the dishes.