Sun Sentinel Palm Beach Edition
Spread the word: Heinz ‘mayochup’ is on the way
If you want to see “mayochup” —a pre-mixed mayonnaise ketchup product made by Kraft Heinz — on store shelves, you are clearly not alone.
The company, based in Chicago and Pittsburgh, asked Twitter users last week if it should bring the hybrid condiment to the U.S., and the response was overwhelming.
At final count, 930,691 people voted in the survey, 55 percent of them in support.
After promising to introduce the product — already sold overseas — in its home country if 500,000 people voted in favor by the Sunday deadline, Kraft Heinz said mayochup would appear in stores later this year.
Along with the votes, roughly 16,000 Twitter users commented, with many railing against the proposed “mayochup” name and others against what they considered a sacrilegious mix.
“Speaking as the manufacturer of ‘Chicago’s Hot Dog,’ Vienna Beef feels that this new condiment contains ingredients that neither deserve nor belong on a hot dog ... at least not within the great city of Chicago,” wrote Tom McGlade of Vienna Beef, which is celebrating its 125th anniversary this year.
“Just like ketchup, no mayochup allowed on a Vienna Beef hot dog,” McGlade added.
Kraft Heinz said in a Monday statement that it would let fans weigh in on mayochup’s final name.
“We know people have combined mayonnaise and ketchup for years and they are passionate about its name,” said Nicole Kulwicki, director of marketing for the company. “That’s why we’re asking America to share their suggestions, to ensure our version of this delicious duo gets the name it deserves.”