Shop­ping for perks

Ama­zon Prime of­fers dis­counts at Whole Foods.

Sun Sentinel Palm Beach Edition - - FRONT PAGE - By Doreen Chris­tensen Staff writer

Florida shop­pers will be spend­ing less pay­check on or­ganic gro­ceries at Whole Foods Mar­ket.

Ama­zon Prime mem­bers will now get deep dis­counts on weekly spe­cials at the gro­cer’s Florida stores with ben­e­fits in­tro­duced Tues­day.

Prime mem­bers can scan the free Whole Foods mo­bile app at check­out and get 10 per­cent off hun­dreds of weekly sale items and dis­counts on best-sell­ing prod­ucts in Florida stores, the com­pany said in a news re­lease.

Ama­zon plans to ex­pand the dis­counts to all Whole Foods Mar­ket and Whole Foods Mar­ket 365 stores na­tion­wide in the sum­mer, the re­tailer said.

The Seat­tle-based In­ter­net be­he­moth, which ac­quired the gro­cery chain in Au­gust for $13.7 bil­lion, has been low­er­ing prices on or­ganic foods and giv­ing Prime mem­bers spe­cial coupons to save at the store as it con­tin­ues to in­te­grate the com­pa­nies. An an­nual Prime mem­ber­ship now costs $119 a year af­ter a price in­crease of 20 per­cent went into ef­fect on May 11.

Of­fers avail­able in Florida stores through Tues­day in­clude $10 off wild-caught hal­ibut steaks for $9.99 per pound; $2 off or­ganic straw­ber­ries for $2.99 a pound; buy-oneget-one free 365 Ever­day Value sparkling wa­ter 12 pack; and 50 per­cent off a 16-ounce cold brew Al­le­gro cof­fee at the cof­fee bar.

“This new Prime ben­e­fit at Whole Foods Mar­ket is a per­fect pair­ing of healthy and de­li­cious food at even more af­ford­able prices,” Cem Sibay, an Ama­zon Prime vice pres­i­dent, said in a re­lease.

In Feb­ru­ary, Ama­zon an­nounced it would be­gin of­fer­ing free two-hour de­liv­ery of nat­u­ral and or­ganic prod­ucts from Whole Foods Mar­ket through Prime Now in se­lect cities. The pro­gram hasn’t launched yet in South Florida, but Ama­zon says it plans to ex­pand the pro­gram this year.

In June, Ama­zon opened a 50,000-square-foot Prime Now pro­cess­ing hub in the Wyn­wood Arts Dis­trict in Miami and cur­rently of­fers se­lect Whole Foods or­gan­ics and its 365 Ev­ery­day prod­ucts for de­liv­ery.

Ama­zon also has in­tro­duced 5 per­cent back in re­wards for pur­chases at Whole Foods Mar­ket with the Ama­zon Prime Re­ward Visa credit card.

Get more in­for­ma­tion at Ama­zon.com/prime­sav­ings.

“This new Prime ben­e­fit at Whole Foods Mar­ket is a per­fect pair­ing of healthy and de­li­cious food at even more af­ford­able prices.” Cem Sibay, Ama­zon Prime vice pres­i­dent

AP FILE

Ama­zon Prime mem­bers in Florida will get dis­counts at Whole Foods Mar­ket with new ben­e­fits in­tro­duced on Tues­day.

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