Sun Sentinel Palm Beach Edition
Leap into the future
Magic Leap One is virtual reality for real money ($2,300).
Magic Leap One has finally launched.
After months of announcements, anticipation, and several online demo presentations that elicited mixed reviews, the secretive Plantation-based technology company has made its wearable computer available to the public in six cities, including the Miamiarea.
And the price is … $2,295, according to Magicleap.com. For those who buy it, the company offers to “hand deliver the device to your doorstep and personally get you set up.”
The launch began early Wednesday morning with Magic Leap founder and CEO Rony Abovitz tweeting a “Batman-light” style Magic Leap symbol, followed by a statement: “Florida has always been a blank canvas for innovation, and we hope to be one small part of that incredible story. Our launch of Magic Leap One Creator Edition begins the next chapter of our journey to empower creators in Florida, the U.S., and around the world. This is a joyful moment for all of our employees, and we look forward to working with a diverse and forward-thinking set of developers, artists, creators, and businesses right here in Florida and everywhere.”
In an interview Wednesday, Abovitz said Magic Leap One is basically a new, notebook-sized computer that can create digital experiences like people have seen in movies such as “Harry Potter” and “Blade Runner.” The product has three components: a headset, computing pack and controller that places the digital world on top of the real world around the user.
Designed for “early adopters,” including businesses and startup enterprises, developers, artists and filmmakers, the Magic Leap One offers technologies “you would find in satellites or self-driving cars,” he said.
Eventually, the company will offer a mixed-reality experience for the cellphone through the company’s partnership with AT&T, Abovitz said. AT&T is the exclusive carrier for Magic Leap One’s consumer edition, according to a news release in mid-July.
Magic Leap plans to tour various cities and colleges in South Florida