Sun Sentinel Palm Beach Edition

The color of the year for the economy is ...

- Jill Schlesinge­r Jill on Monday

Pantone, the self-described “global color authority,” announced its color of the year for 2021 — actually, it was two colors: Ultimate Gray (a first for gray) and Illuminati­ng, a yellowish, smiley face tone. The company notes that when the two come together, they “create an aspiration­al color pairing, conjoining deeper feelings of thoughtful­ness with the optimistic promise of a sunshine-filled day.”

The pandemic economy itself has been both gray and yellow — and that will likely be the case until the spring of 2021. In fact, the stark contrast between the two is a perfect metaphor for the K-shaped, splitscree­n economy, where the haves (those able to work from home) are feeling the “promise of a sunshine-filled day,” while the have-nots (the unemployed, those who have lost hours or those who must stay home to care for children or other relatives) are suffering through a gray period that does not quietly assure or encourage “feelings of composure, steadiness and resilience.” Rather, the gray in this instance is just bleak and scary.

Pantone advises that “Ultimate Gray and Illuminati­ng do not have to be used in equal proportion­s,” which also holds for the haves and the have-nots. Indeed, the COVID period is exacerbati­ng the underlying trends of inequality that have been at play for decades.

An analysis by Lawrence Mishel and Jori Kandra at the left-leaning Economic Policy Institute focused on data from the Social Security Administra­tion to find that over a 40-year period (1979–2019), the top 1% (2019 average of $758,434) saw their wages grow by 160.3%; and those in the bottom 90% had annual wages (2019 average of $38,923) grow by 26%. “These disparitie­s in long-term wage growth reflect a major redistribu­tion upward of wages since 1979.”

Is this a case of the rich getting richer? In part, yes, though when the analysis narrowed in on recent years, 2007–2019, which includes the Great Recession, the winners were not the 1%, whose wage share fell slightly. Rather, it was other high earners, “those earning between the 90th and 95th percentile­s (2019 average of $129,998) and between the 95th and 99th percentile­s (averaging $210,511 in 2019).”

In addition to income, another area where the top 10% could be feeling the sunny glow of Illuminati­ng is housing. Low mortgage rates, soaring demand and low inventory have pushed up prices nationally, which means that anyone who owns a home has seen an increase in equity.

On the other end of the spectrum, millions of households are falling behind on rent, just as the federal eviction moratorium is about to expire.

And then there’s the stock market, where optimistic investors have fully donned their Illuminati­ng rally caps.

Even before the red hot IPOs of Door Dash and Airbnb, which cast an eerie late 1999 tech boom spell on investors, the

Bank for Internatio­nal Settlement­s issued a warning: Stock prices have become detached from the real economy. BIS analysts raised concerns “about the daylight between valuations, which are still above or near their already stretched pre-pandemic levels, and economic prospects, which are still uncertain.”

Pantone says Ultimate Gray is “emblematic of solid and dependable elements, which are everlastin­g and provide a firm foundation.”

I hope that the optimistic version plays out in the economy, where gray feels like a fog that has descended on millions of Americans who are struggling to see the light.

Jill Schlesinge­r, CFP, is a CBS News business analyst. A former options trader and CIO of an investment advisory firm, she welcomes comments and questions at askjill@jillonmone­y.com. Check her website at www.jillonmone­y.com.

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