New Bentayga raises the bar in SUV market
In 2011, Bentley’s new CEO decided to get into the luxury SUV market.
Wolfgang Durheimer, the incoming boss, had migrated across parent company Volkswagen Group from the Porsche division. He saw what the popular Cayenne crossover had done for Porsche’s bottom line.
Durheimer gave the Bentley engineers a simple mandate: Make the most powerful, most luxurious and most exclusive SUV on the planet.
With the 2017 Bentley Bentayga, the company’s first crossover, he appears to have succeeded.
Bentley engineers created a new engine for the Bentayga, a turbocharged, 6-liter, 12-cylinder engine that makes 600 horsepower and 664 pound-feet of torque. This huge power plant will push the Bentayga from zero to 60 mph in under 4 seconds and take it to a top speed of almost 190 mph. That takes care of powerful. Like all Bentleys, the Bentayga is an exercise in understated elegance.
The upholstery is fine, hand-stitched leather and comes in so many color combinations that each one is essentially handmade. The dashboard and door panels are made of hand-crafted wood, which comes in similarly complex custom combinations. The dials and mechanical switches are hand-tooled and deeply chromed, from what feels like aircraft-grade material—down to the little buttons that open and close the air-conditioning vents. So, that takes care of luxurious. The Bentayga will have a base MSRP of $231,895. The “First Edition” versions that already have been shipped to our shores start at just over $300,000. And that takes care of exclusivity. The Bentayga is one of the most elegant and stately cars on the road. Never mind how it compares to other luxury SUVs. There’s nothing in its class.
The interior features salon-level luxury and video screens for the back seats. (The four-seat configuration can become a five-seat setup. Next year will see a seven-seat, third-row version.)
On the road, at speed, it’s like driving a library, or a very small gentleman’s club—if the club could get up on its hind legs and roar like a lion while still maintaining its dignity. It handles nimbly, too, despite its 2 1/2-ton heft. This is due in part to the English car company’s experience on the racetrack and in part to some new Bentley technology that uses twin electric motors to power the suspension and offset the sway that is common to top-heavy SUVs and trucks.
This technology, exclusive to Bentley, probably will begin appearing in other vehicles in the Volkswagen Group family.
For now, it makes the Bentayga a strikingly agile car. On twists and turns, it felt more like a track car than a luxury SUV.
That bespoke suspension feature engages automatically when the car is shifted into Sport mode, which also unleashes all of the Bentayga’s horsepower and torque.
Other transmission choices include the recommended Bentley mode, a soggier Comfort option for bumpy city streets and a variety of settings specific for sand and gravel, snow and ice, rocks and ruts, and more.
Despite those settings, the Bentayga’s product line director, Peter Guest, said the company’s consumer research indicated that very few prospective owners would be willing to take their $250,000 SUVs off-road, even though they could.
“We want them to know they can go anywhere in this vehicle,” Guest said.
I understand the hesitation. But I figured, what the heck, it’s a loaner! So I left the pavement and let the Bentayga show me its stuff.
On some dirt roads, without pushing the big car anywhere near its limits, I found it surprisingly capable and confidence-inspiring.
For everyday, in-town use, Bentley has given the Bentayga a suite of sophisticated driver-assistance programs. One will do literally all of the slow-speed highway driving. Under 20 mph, it will creep along, stopping, starting and even steering without any driver input.
Another program will brake for you if, in a parking lot, you’re about to hit another car or, in a crosswalk, you’re about to roll over a pedestrian.
The Bentayga also will parallel park itself, although, unlike the S-class Mercedes-Benz sedans, it does ask that the driver work the gas and brake pedals.
Some prospective buyers may be impressed, and others put off, by the Bentayga’s stylistic restraint.
The signature power line running almost the length of the sides of the car, and the classic Bentley grille, don’t look like anything else on the road. But otherwise, the Bentayga could be mistaken for an unbadged Land Rover, or an oversized Lexus. On the SUV-heavy landscape, it’s almost anonymous. But it’s not perfect. Despite the massive horsepower and torque, the big car suffers from a bit of turbo lag when you really make the pedal meet the metal. The adaptive cruise-control system brakes, accelerates and holds the lane clumsily for a car of such technical sophistication and elegance. And that lovely Bentley grille? Because of concerns for pedestrian safety, a Bentley officer said, it’s plastic.
The open question is: Is the world ready for a $250,000 SUV?
Bentley research, according to Guest, suggests that it is. He said the company’s target customer already owns four to six vehicles. One of them is already an SUV—in most cases a Land Rover or Cayenne. And that Land Rover or Cayenne, Guest said, is likely to be the most expensive version, priced at $100,000 to $150,000.
Still, that’s a long way from $250,000.
2017 Bentley Bentayga Quick take: World’s first truly luxurious SUV Highs: Rides and drives like a dream Lows: At that cost, it should be perfect—but it isn’t Vehicle type: Four-door, four-passenger SUV Base price: $231,895 Price as tested: $300,125 Powertrain: 6-liter, twin-turbo, 12-cylinder gasoline engine Transmission: 8-speed automatic, full-time AWD Horsepower: 600 Torque: 664 pound-feet EPA fuel economy rating: 19 miles per gallon highway, 12 mpg city, 15 mpg combined