Texarkana Gazette

TRAHC membership­s are an even greater bargain this year

- By Aaron Brand

You are wanted to make the arts come alive here in Texarkana.

The Texarkana Regional Arts and Humanities Council has started its membership drive and now offers new deals to benefit members.

Because of the generosity of an anonymous donor providing matching funds for annual membership­s, members only pay 50 percent of the cost for any particular membership, starting with the Friend level at $125.

For example, at the Patron level membership of $300, a member would pay $150. A Patron level membership offers 20 percent discounts on Arts on Main art classes, an adult sippy cup and a business listing in TRAHC’s show programs.

TRAHC membership­s start at the General level of $40, then go up to Friend, Patron, Sponsor, Benefactor, Sustainer, Gold, Platinum and Diamond. In addition to different benefits at each level, members also receive first choice on tickets for TRAHC’s Perot Theatre events, recognitio­n, membership party and cocktail event invitation­s and more. Individual­s and businesses can become members.

“We really want to get the word out to people,” said Tiffani

Whitehead, marketing coordinato­r for TRAHC, about these membership deals, which they’re calling Project TRAHC Double Impact. She encourages businesses to get involved, noting it’s a tax write-off.

“We want them to understand they get tickets to all the shows the higher your level goes. You get tickets, guaranteed,” Whitehead said. “You can use them for your employees. You can take out some of your corporate people out to a show at the Perot.”

Also, TRAHC hopes members will be enticed to bump up a level because with these matching dollars that new level will be more affordable, particular­ly compared to the cost members may be at now. And as Whitehead puts it, members are vital to TRAHC.

“We do facilitate off of grants. We have some really great donors that assist in sponsoring things, but the members are the heartbeat of the entire organizati­on. They definitely come with perks to go along with being a member,” Whitehead said.

TRAHC’s membership campaign with Project TRAHC Double Impact runs through July 31 and membership­s will be matched up to $25,000 total.

“We want to encourage people to take advantage of it because it does last all year,” Whitehead said about enjoying the benefits.

Funds raised by TRAHC membership­s are dedicated to TRAHC programs like ArtsSmart in the schools, art classes at Arts on Main, its Perot Theatre Series and more.

About the impact on Perot shows to get lower ticket prices, Whitehead said, “The more membership­s we have in the beginning, the lower those ticket sales can come off in the end because that’s how we can get those shows. It helps us bring higher quality shows in facilitati­ng something for everyone.”

Look for TRAHC to announce its next Perot Theatre Series on June 22.

Another aspect of TRAHC’s present activities is the Perot Theatre $2 enhancemen­t fee. That fee is added to any ticket price for events happening at the Perot. Whitehead wants people to know that it brings benefits to Perot audiences.

“We have some things that are really coming down the pipeline

with the renovation. That’s really on the table,” Whitehead said. With city renovation­s planned, TRAHC wants to work on Perot projects like bathrooms.

“We have got to have more toilets,” admitted Whitehead. It’s about making an enhancemen­t for the audience and its experience. Part of this is a shorter wait to use the restroom during intermissi­on, for example, said Whitehead. And part of all this is renovating the space itself, changing the wall structure to utilize space more effectivel­y, she explained.

Previous projects completed with enhancemen­t fee funds include aisle lighting, handrails, blackout curtains, handicappe­d seating and TVs stationed at different locations across the theater.

“It’s a little at a time. That $2 doesn’t seem like much, but it adds up,” Whitehead said. Air conditioni­ng improvemen­ts, downstairs LED lighting and box office computer program upgrades are other projects TRAHC wants to get done with these funds. “We want the bathrooms to be No. 1,” Whitehead said. (More info or to become a member: 903-792-4992 or TRAHC.org.)

 ?? File photo by Joshua Boucher ?? Participan­ts place bids in a silent auction at last year’s Party with Picassos at the Texarkana, Texas, Convention Center. The auction and party benefit the Texarkana Regional Arts and Humanities Council. TRAHC has started its annual membership drive,...
File photo by Joshua Boucher Participan­ts place bids in a silent auction at last year’s Party with Picassos at the Texarkana, Texas, Convention Center. The auction and party benefit the Texarkana Regional Arts and Humanities Council. TRAHC has started its annual membership drive,...

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