Texarkana Gazette

‘Spider-Man’ swings to one of year’s highest openings

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LOS ANGELES—Audiences found themselves caught in Spidey’s web at this weekend’s box office.

Sony’s “Spider- Man: Homecoming,” the sixth movie with the radioactiv­e arachnidhe­ro in 15 years, landed in first place in its debut week. Pulling in an estimated $117 million in the U.S. and Canada, it surpassed both the studio’s conservati­ve projection­s of $80 million and analysts’ $90 million to $100 million expectatio­ns.

“Spider-Man is back and he’s showing once again that he’s the world’s best-loved superhero,” said Adrian Smith, the studio’s distributi­on chief. “It’s a big win for Sony in our second-highest opening of all time.”

Starring Tom Holland—the third actor to play the lead character—and directed by Jon Watts, the $175 million picture is the result of an unusual collaborat­ion between Sony and Disney-owned Marvel Studios. “Spider-Man” is Sony’s most valuable franchise, totaling $4 billion in global box-office receipts since the series started in 2002 with Tobey Maguire. But after 2014’s underwhelm­ing “The Amazing Spider-Man 2,” Sony agreed to let Marvel produce the next film.

Why hand producing duties to a rival? Sony, which financed the movie’s production and marketing and is handling distributi­on, needed to keep its key property alive, and Marvel Studios President Kevin Feige has an extraordin­ary track record making superhero movies featuring Iron Man, Thor and Ant-Man. Though Marvel won’t reap the profits from “Homecoming,” it stands to benefit as it owns the lucrative merchandis­e rights to the character.

The result of the deal is that “Homecoming” is the first Spider-Man film to take place in the Marvel cinematic universe.

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