Texarkana Gazette

Survey: Millennial­s like short-term rentals

- By Hugo Martin

Short-term rentals such as Airbnb are hugely popular, particular­ly with millennial travelers, who are looking for a new experience.

But a new survey suggests that many younger travelers still prefer the safety and amenities of a hotel over a short-term rental. And with more millennial­s having children, that generation is likely to turn to hotels even more in the future, the study said.

When asked the type of accommodat­ions they prefer, 35 percent of millennial­s who have traveled more than 75 miles in the past year chose upscale and luxury hotels and resorts, according to a report by Resonance Consultanc­y, which questioned 1,548 Americans between the ages of 20 and 36.

The second most preferred accommodat­ion was camping with 33 percent, followed by short-term rentals in apartments or condos with 23 percent, the study found.

Another millennial preference: They like to avoid interactin­g with humans when arranging a trip. That may explain why Airbnb and other short-term rental sites are so popular. Hotel operators have noticed the proclivity and many have sped up the booking and check-in process, even replacing hotel lobby workers with kiosks.

Nearly two thirds of the millennial­s in the survey said they prefer booking on a travel website, with 47 percent preferring to book directly on a hotel or airline website. Only 24 percent say they prefer booking with a reallife travel agent, the study said.

“The less-human-interactio­n-the-better booking experience is now evolving to front desks,” the study said. “In fact, some hotels are eliminatin­g the front desk altogether.”

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