Expanding the brand

China approves 13 new Ivanka Trump trademarks over three-month period

SHANGHAI— Ivanka Trump’s brand continues to win foreign trademarks in China and the Philippines, adding to questions about conflicts of interest at the White House, The Associated Press has found.

On Sunday, China granted the first daughter’s company final approval for its 13th trademark in the last three months, trademark office records show. Over the same period, the Chinese government has granted Ivanka Trump’s company provisional approval for another eight trademarks, which can be finalized if no objections are raised during a three-month comment period.

Taken together, the trademarks could allow her brand to market a lifetime’s worth of products in China, from baby blankets to coffins, and a host of things in between, including perfume, makeup, bowls, mirrors, furniture, books, coffee, chocolate and honey.

Ivanka Trump stepped back from management of her brand and placed its assets in a family-run trust, but she continues to profit from the business.

“Ivanka Trump’s refusal to divest from her business is especially troubling as the Ivanka brand continues to expand its business in foreign countries,” Noah Bookbinder, executive director of Citizens for Responsibility and Ethics in Washington, said in an email Monday. “It raises significant questions about corruption, as it invites the possibility that she could be benefiting financially from her position and her father’s presidency or that she could be influenced in her policy work by countries’ treatment of her business.”

As Ivanka Trump and her father have built their global brands, largely through licensing deals, they have pursued trademarks in dozens of countries. Those global trademarks have drawn the attention of ethics lawyers because they are granted by foreign governments and can confer enormous value. Concerns about political influence have been especially sharp in China, where the courts and bureaucracy are designed to reflect the will of the ruling Communist Party.

Chinese officials have emphasized that all trademark applications are handled in accordance with the law.

More approvals are likely to come. Online records from China’s trademark office indicate that Ivanka Trump’s company last applied for trademarks—17 of them—on March 28, 2017, the day before she took on a formal role at the White House.

“Ivanka Trump’s refusal to divest from her business is especially troubling as the Ivanka brand continues to expand its business in foreign

countries.”

Noah Bookbinder, executive director of Citizens for Responsibility and Ethics in Washington